F2P Games Marketing Lead,
Are you independent, self-motivated, and experienced in the world of free-to-play (F2P) games marketing? Have experience managing a team? If you’re up for a challenge, we may have the job for you.
Kano is looking for an analytically-minded Growth Marketer to help us grow our F2P social and mobile games.
You will be collaborating with a multifunctional team (product, development, and marketing) to grow the games through initiatives such as:
Paid performance user acquisition
Product enabled growth plan
Cross-promotional strategies between Kano games/apps
PR and social media
App store optimization (ASO)
Identify, analyze and share market trends to position and shed light new opportunities
Develop marketing plans that drive market interest and generate demand through integrated campaigns
Collaborate with the Creative team to drive high conversion rates with respect to paid and organic marketing initiatives
Conduct competitive analysis, and gather market insights
Drive go-to-market tactics, and be the leader for new product or feature launches
Develop, implement and measure the result of comprehensive marketing plans aligned with overall growth and revenue goals of the business
Drive product growth and adoption by setting goals and establishing scalable and repeatable systems for experimentation
Work with product and customer success teams to gather feedback from players to further identify opportunities for growth
Manage a small team (Digital Marketer, Brand Marketer, and Marketing Graphic Designer) and keep stakeholders in the loop by reporting results, findings, new plans, etc.
Collaborate regularly with product management to provide market or internal input on feature and product requirements to improve downstream product performance
Some of the channels we currently use:
Mobile push notifications
Facebook, Twitter, Instagram and YouTube
Apple/Google Play search
Experience that would help you succeed:
Success working under your own initiative in demanding, fast-paced, changing environments
Running experiments that you have never tried before with the ability to use data gathered from your experiments to draw conclusions
Proven success scaling apps from zero users to levels of meaningful adoption and growth
Understanding of paid and organic search tactics, social media, video marketing, and the ability to learn new skills quickly
2+ years experience in marketing in the F2P game space
2+ years of Facebook media buying for F2P games
Social media and email marketing experience
SEO / ASO optimization experience
A good understanding of the mobile gaming market
Values we look for in candidates:
You seek to understand what drives customers to become loyal fans and are obsessed with simplifying that journey
You are persistent with a bias towards action and strive to produce desired outcomes as quickly as possible
You are curious and experimental, but systematic in your approach and seek to understand causation and correlation
You are not afraid to seek help and ask great questions
You are comfortable with ambiguity, are hopeful but impatient, and set and achieve ambitious goals
You are extremely resourceful. 2/3 of tests fail, but you view failure as a learning opportunity and find ways to get the job done
Tell us if you:
Have experience marketing live free-to-play games
Have hands on graphic design experience
Have a data science background
Have experience with UX design or market research
Have customer feedback and/or community experience
We’re a fast-growing company and your role will be constantly changing and evolving. We’re looking for team players eager to roll up their sleeves and try on a few hats without losing sight of our primary objective: growing our base of loyal customers. We will empower you with as much responsibility as you can handle and expect you to do whatever it takes to get the job done.
This position is open to remote applicants however, preference will be given to candidates willing to relocate to beautiful Victoria B.C.
Bootstrapped in 2008, we have been a profitable and growing game studio for over a decade. With hits like Free Rider HD and Mob Wars LCN (Top 100 grossing app on Facebook), and our recently announced FUBAR: Just Give'r, we hope to contribute to the world by connecting people through play.
Locally owned and headquartered in downtown Victoria, BC, we believe in giving small teams of talented people challenging problems and getting out of their way. That’s why we look for the best and brightest to join our team; people who have talent, vision, and commitment.
Check out this article If you'd like to get some insight into our hiring process, our employee manual to understand how and why we do things the way we do, and this fun little video for an intro to the team!
2020 Great Place to Work - Best Workplaces in Canada - Less than 100 Employees
2019 Great Place to Work - British Columbia
2019 VIATEC Employer of the Year - Finalist
2018 VIATEC Company of the Year (11-49 Employees) - Winner
2018 VIATEC Employer of the Year - Finalist
2017 VIATEC Company of the Year (11-49 employees) - Finalist
2014 VIATEC Employer of the Year - Winner
A results-driven company with a compassionate culture
Health, dental and vision benefits
Uncapped profit share program
Opportunity to work on game projects that are enjoyed by millions of players worldwide!
Ability to make a difference. Have an idea? Talk directly with leadership about it instead of running through layers of bureaucracy
*Kano is an equal opportunity employer and considers qualified applicants without regard to race, gender, sexual orientation, gender identity or expression, genetic information, national origin, age, disability, medical condition, religion, marital status or veteran status, or any other basis protected by law*