Field Marketing Manager DACH M/W/D

Anaplan (Frankfurt am Main HE, Deutschland) Vor 21 Tagen veröffentlicht
Anaplan, the Connected Planning pioneer, is changing the way the world’s most respected companies do business. We believe in clear, open communication enabling teams to overcome obstacles and move forward together. We want you to feel that you belong to a team, you matter, and are able to be your authentic self. We all work together to deliver business value with the power of Connected Planning at every level within every organization, and alongside an ever-growing number of users, a rich partner ecosystem, and active community. At Anaplan, our values are key to everything we do. We call it #AnaplanLOVE

At Anaplan these words come to life by making employees feel empowered and inspired.

Building a strong culture around company values is an ongoing journey

that will continue to be the core of our existence.

Field Marketing Manager - DACH
  • Preferably located in Frankfurt or Munich areas, but other locations fully possible.
  • Attractive salary, bonus, options, training
Does attracting new customers and prospects and keeping them engaged throughout the buyer’s sales cycle make your day? Do you pride yourself on knowing the latest approaches to drive demand? Do you strive to understand the “why” behind every campaign success or failure? Do you get encouraged when teaming with, and advocating for, Sales? Like what you hear? You may be a good fit for the Field Marketing Manager Position.

As such you are in charge of the development, execution, measurement and reporting of customer-facing demand generation programs that support Sales goals. You collaborate with the campaign development teams to define campaign requirements and develop programs. You team with our Sales organizations to optimize field readiness, alignment and follow-through. You also collaborate with web marketing, online marketing, PR, events, marketing operations and agency teams to ensure an integrated, multi-channel approach to demand generation campaigns.

The ideal candidate is a smart, resourceful and resilient self-starter who thrives in a fast paced environment where initiative and innovation are required. You should be hands on and not a delegator. Your role is to think big, to design integrated marketing programs, to enable field sales to increase their pipeline. Achieving this will require cross collaboration with product marketing, audience marketing, and sales to develop compelling activities for our business prospects. The programs you develop will engage our future customers in conversations about our solutions that solve real business problems. Your positive outlook and problem-solving skills will help you stay focused and adaptable. Your attention to detail, collaboration skills and “buck-stops-here” demeanour will be crucial to your success in this role.

Responsibilities
  • Develop the regional/local field marketing plans to supports sales objectives growing existing and acquiring new customers in specific territories.
  • Research, recommend and execute targeted regional/local marketing plans maximizing the full Marketing mix, and engaging Partners, customers and regional business associations or communities.
  • Ensure alignment with corporate digital/demand generation programs (e.g., webinars, direct email, advertising) and if vital, localize to extend reach or impact.
  • Work with account teams to craft account-level marketing activities for top strategic accounts
  • Understand sophisticated buying/selling processes involving multiple decision-makers for software and services purchases. Provide support through sales tools, training and market expertise to the sales force to ensure their ability to consultatively sell solutions.
  • Ensure effective and efficient two-way communication between Anaplan marketing and sales teams.
  • Meet and exceed quantified Marketing performance metrics across brand, engagement and demand generation, optimizing resources against regional objectives

Required Skills And Experience
  • 5+ years of Marketing experience in high technology B2B enterprise software field marketing required; SaaS experience helpful.
  • “Full mix” marketing, demand creation and campaign execution experience, including physical and virtual event project management experience.
  • Validated hands-on skills in CRM and Marketing Automation usage - Salesforce.com and Marketo experience strongly preferred.
  • Strong balance of qualitative (brand, design, copywriting) and quantitative (analysis, data manipulation) skills. Very strong copywriting, transcription and editing skills, and judgement of quality in this area, are a particular requirement.
  • Strong organizational, project management, and multi-tasking skills
  • Ability to work collaboratively in an environment where team work and achievements are key – acting as an integral and valued member of the DACH Go-to-Market team.
  • Highly motivated by working to quantified targets in an extraordinary Marketing team which takes pride in demonstrable performance and accountability
  • Very high levels of energy, positiveness and can-do demeanour; passionate about results and solutions
  • Bachelor’s degree in Communications, Marketing, Business, or a technical field. (MBA degree is a plus)
  • German native, highly proficient in Business English language, Business French language a strong plus

Our diversity and inclusion commitment

Build your job in a place that thrives on diversity, inclusion and belonging. We believe in maintaining a hiring and working experience in which all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your true self to work every day!

Our story

Anaplan is a cloud-native enterprise SaaS company helping global enterprises orchestrate business performance. Our customers come first to create heroes, unlock potential & build trust and confidence. We challenge legacy thinking and software that isn’t flexible for the modern organization. We have architected the only platform that will take the time from planning to decision down to zero.

We’re building a truly unique technology. From our calculation engine and in-memory data store, to apps and predictive analytics; amazing technology is being developed every day.

We’re addressing a $100B/year problem that all global businesses face. Our mission is to break the traditional business planning mold, currently performed through spreadsheets or legacy systems.

Anaplan’s Connected Planning platform is enabling customers to improve decision-making by turning response time into real time, to make better decisions to enhance your business. The platform helps you dynamically orchestrate performance enterprise-wide, and convert constant change to your environment.

See what our global customers and partners have to say about Anaplan’s platform is solving some of the most complex challenges in business. CEOs, analysts, and the press agree—Anaplan is changing the way the world does business. Learn about our history, see our recognitions and achievements, and take a look at what it’s like to work at Anaplan. Get to know more about working at Anaplan by checking out our social channels.

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Can’t find the perfect role for you? New opportunities are opening up daily: http://anaplan.com/CAREERS

COVID-19 Update

Protecting the health and safety of our communities, including our employees and of those considering a career at Anaplan, is our highest priority. We continue to closely monitor the evolving situation and we appreciate your understanding and flexibility with any related changes to our interviewing process.
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