Job Description

At Goodman Fielder our purpose is to create food that people love. We own a host of iconic brands that generations of New Zealand's have grown up with and put in their supermarket trolleys every week.  At Goodman Fielder our aspiration is to be the leading integrated food solutions business in the Region.  We are a team that believes that anything is possible.  A team that understands our business and focuses on the right things that make the biggest difference and one that considers our end to end value chain when making decisions to optimize our business.   We drive change as an opportunity for us to innovate and transform our business and to achieve beyond what we think is possible.

We are passionate about our iconic brands and products, and strive to be the best place to work in New Zealand.  We are looking for talented and passionate individuals to join our business and be part of our success.

The purpose of the Salesforce Functional Specialist role is to provide technical expertise and CRM solution options in line with business requirements, providing a forward view of system capability. This role is responsible for the day to day support and implementation to the CRM Strategy and Roadmap and will support requirements gathering, configuration, user testing, documenting and gating of all solution designs to help ensure the delivery of robust and scalable solutions across the Goodman Fielder CRM platform. Occasional travel to Sydney may be required.

The scope of the CRM Platform ( is Sales Cloud, Service Cloud, Customer Communities and Mobile apps supporting our Drivers and distributors.


  • Participation in discussions across business units to inform robust collaboration of ideas and solutions to ensure we are using the most relevant and effective tools in the market
  • Build strong networks internally and externally that provide Goodman Fielder with valid benchmarks for our CRM approach and tools
  • Partner with the internal stakeholders on the end to end build processes
  • Assist in the development of lifecycle processes, templates and Gating standards
  • Advanced maintenance/configuration of
  • Work with Senior CRM Program Manager and GF third party development partner to design and deliver appropriate business solutions for more complex configuration and/or changes to
  • User testing and quality assurance on all changes to
  • Support the CRM administrator in clear and practical training and documentation of solutions
  • Assist in the development and deployment of system integration with other GF systems including, but not limited to; SAP, Genesys, Mobile and Web applications.
  • Maintain up to date knowledge of project methodologies
  • Work with the business as a SME for any CRM related projects
  • Creating and maintaining Governance documentation on processes and policies
  • Create and document application configuration and help-related materials for users in the development of program enhancements and changes by working with those involved including; stakeholders, programmers, and/or outside consultants as required
  • Assist with the development of technical documentation of existing and future applications

Experience Required:

  • 3+ years working in a Salesforce environment and Salesforce certified
  • Proven technical experience delivering CRM functionality – specifically (Sales, Service, Community, Mobile apps)
  • Ability to achieve successful outcomes through collaborative and co-operative means
  • Ability to self-manage and to provide expert opinion on key solutions for the business with ability to push back should this be required
  • Previous project management experience helpful
  • Experience and skill in business analysis and opportunity assessment
  • Proven success in process improvement
  • Proven stakeholder management experience
  • System, technology or process implementation experience in a Sales environment (desired)
  • FMCG experience favourable

With sites spanning across the Australasian region our employees have the opportunity to fashion their own home grown career across functions, locations and brands.  Our aim is to be a destination employer in the food industry where we don't just offer jobs - we offer careers.

To learn more about this career opportunity or to apply online, please click Apply Online and you will be taken to our careers page.

Interested in other opportunities?  To keep up to date with other Goodman Fielder career opportunities, set up a profile and job alert so we can notify you of any jobs which may interest you.  To set-up a profile please visit our careers page click Register to submit your details.

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