J.M. Huber Corporation is one of the largest privately held, family-owned companies in the United States. Established in 1883, we are a diversified, global supplier of specialty and commodity chemicals, hydrocolloid solutions, engineered wood products and natural resources to customers spanning a wide variety of industries. With approximately $2.3 billion in sales and 4,000 employees worldwide, we have a material presence in more than 20 countries.
The Global Marketing Director is responsible for developing Marketing, Communication, Branding and E-commerce strategies and plans that will deliver long term profitability and growth to the FRA SBU. Key responsibilities include to position Huber|Martinswerk as an innovative, trusted supplier of high quality solutions and identifying new market opportunities, analyzing options for growth and market penetration, and developing effective tools to win through new product development, marketing communications and tailored sales tools, while ensuring alignment with the overall FRA strategy. The Management of the Global NPD process and pipe-line is owned by the Marketing function as well as developing and implementing new Innovation platforms for future sustainable and profitable growth. This position will be based out of the operation located in Bergheim, North Rhine-Westphalia, Germany.
Principal Duties & Responsibilities
Accountable at the SBU level for the key deliverables of marketing to ensure the future success of the business via tactical plans for differentiation, segmentation, penetration, growth, as well as being an active participant in the development of the SBU’s strategy.
Lead and inspire for marketing activities in all product lines, across all regions in support of other regional and functional leaders.
Drive the “outside-in” view of the business by gathering voice of customer data, working with marketing research firms, purchasing, sales to systematical develop market and competitive intelligence and maintains a database for such information.
Work with other functions and regional counterparts to ensure we are collecting the right information to understand our business and forward looking business opportunities to drive long term profitability and growth. Makes market trends transparent and presents to the business to ensure key trends are an integrated part of our business strategies.
Ensure high quality of marketing and information coming from the marketing group (e.g. market and sales analysis, business cases, etc.) and that the business is represented to the external world in a professional manner. Ensure market research vendors perform as stated and provide good quality data.
Represent Marketing function on the FRA Leadership Team and be accountable for all matters associated with Marketing.
Develop Marketing Communications and Sales tools to ensure that the value our products bring to our customers is real, communicated clearly and concisely, and commands a price premium. Lead the Peer Review process for literature, press releases and customer-facing presentations to ensure we are accurately representing Huber and its products to the market place. Owns and manages the FRA website content. Ensure effective brand development and management for Huber, Huber Engineered Materials, the FRA SBU and its portfolio of new and existing products. Selects and organzes in collaboration with Business Managers and Sales trade show participation.
Leads the expert function when it comes to market segmentation to drive value. Provides a detailed insight in markets, segments and applications, size, attractivess, pricing ranges, customer and product/service attributes, which are critical as options for differentiation and value creation.
Be a key driving force for differentiation and growth by being responsible for the new product development process, stage gate review forum, and project & pipeline management. Work closely with R&D, Business Managers, Technology and Sales Director to ensure that the new products that are developed are the right ones to deliver sustainable, profitable growth, in a timely manner.
Work closely with Business Directors and Sales Directors to develop effective pricing strategies for new products, ensuring that the appropriate price premium is applied to capture the full market value of the product.
Participate in Patent Management reviews to ensure that the SBU’s IP strategy is in line with market trends, customer needs, and will deliver value while reducing all competitive threats.
Lead, manage, and assist direct reports. Assess performance, create development plans, and create opportunities for career growth for direct reports.
Specialized/Technical Knowledge or Required Skills
15 years of prior experience in a combination of business to business marketing and project management required. Marketing, and Sales or Product management experience preferred. Experience should include development of product line and tactical marketing plans.
Chemical or Engineering degree strongly preferred; otherwise candidate must demonstrate the capability to credibly communicate product value in a technical sale. MBA is desirable.
A minimum of five years’ global business experience and working within a matrix organization desired.
Prior supervisory experience is required. Must be able to work with broad range of skills found in direct reports and develop employee development plans for individual growth.
Previous experience managing new product development projects in a stage-gate environment is required.
Excellent communications (both oral & written) presentation and interpersonal skills are required.
Must be independent; able to multi-task and work in a collaborative team environment and be comfortable with multiple communications platforms including conference calls, WebEx, and e-mail.
Must have strong project management skills and analysis skills. Able to review significant amount of data for accuracy and interpretation.
Computer skills: must be proficient in use of Microsoft Office Suite. Advanced Excel and PowerPoint skills a must. Experience in creating and downloading reports in ERP systems will be necessary.
Understands company policies and procedures and how they affect the tasks and responsibilities in one’s job and those of the direct reports.
Builds good working relationships with others inside and outside the FRA SBU to enlist the support of personnel and resources for accomplishing goals.
Must be able to travel domestically and internationally. Must be able to travel in order to progress the goals of the business.
Bilingual German/English is required for this position.
Our employees are our strongest asset, and their safety, health, and well-being is our highest priority. We respect the individual by providing opportunities for professional and personal development. Our Principles drive us to create an inclusive workplace where employees share core values, show dignity and respect toward others, and work hard to achieve their best performance.
J.M. Huber Corporation is an EEO / AAP employer. Pre-employment drug screening is required