Global Product Manager, Bupa Global

Bupa Insurance Services Limited (Brighton, UK) 8 days ago

Job Description:

We have an exciting opportunity for an experienced Global Product Manager to work on a truly global brand and commercially product manage the Bupa Global IPMI product portfolio. This will involve being accountable for:

  • monitoring customer base in terms of new adds, in-life base and churn,
  • revenue and profitability at an overall portfolio level, core product line e.g. by segment Corporate, SME and individual
  • NPS of the product elements of the portfolio
  • KPIs associated with a commercial optimisation strategy

Main Responsibilities

  • Accountable for the in life and end of life of the portfolio
  • Define and execute a commercial optimisation strategy for the portfolio, harmonising, retiring and rationalising specific products to remove complexity and risk
  • Create a clear and well articulated product and service portfolio, across a broad price spectrum, maximising our coverage of consumer and customer needs
  • Own the revenue and customer targets for the portfolio and rigorously measure and manage it’s profitability
  • Outline corrective actions which are needed at a portfolio level to achieve commercial targets
  • Work closely with the actuarial team to ensure that we have an in-depth understanding of our in-life customer behaviour, which can be used as guidance and input into commercial decisions and reviews (round rate and rules)
  • Create, own and issue a 18 month portfolio roadmap view and guidance for the marketing leads
  • Manage and execute regulatory/rules review changes, ensuring that the portfolio is always commercially healthy and has customers at its heart
  • Analysis and reporting of product performance, continuously identifying areas for improvement, reviewing products trends and taking actions to address opportunities and customer pain points
  • Define and execute benefit led customer migration strategies, in order to optimise customer lifetime value and drive positive commercial adoption of new propositions and products
  • Be the commercial leader for the product portfolio throughout the business, working with technology and commercial teams to drive customer uptake and satisfaction

The Ideal Candidate

  • Educated to degree level, and/or recognised marketing qualification or equivalent
  • Business experience which should include managing a global product portfolio
  • Experience of conducting portfolio rationalisation exercises on a global scale
  • Experience of operating in a regulated market, specific experience in healthcare, or access will be highly advantageous
  • Strong interpersonal skills with a challenging and persuasive manner, to win and maintain the respect of colleagues across the business at all levels;
  • In depth understanding and knowledge of Bupa Global IPMI products highly advantageous

No agencies please.

About The Company

Bupa’s purpose is longer, healthier, happier lives.

As a leading global health and care company, we offer health insurance, medical subscription and other health and care funding products; we run care homes, retirement and care villages, primary care, diagnostic and wellness centres, hospitals and dental clinics. We also provide workplace health services, home healthcare, health assessments and long-term condition management services. We have 32M customers globally. With no shareholders, we invest our profits to provide more and better healthcare and fulfil our purpose. We employ 86,000 people, principally in the UK, Australia, Spain, Poland, New Zealand and Chile, as well as Saudi Arabia, Hong Kong, India, and the USA.

We have grown significantly, particularly through 2013 to 2015, when we accelerated execution of our strategic vision. We are similar in revenue and profit to Marks & Spencer, and larger than Heinz in revenue. Because Bupa does not have shareholders it does not have a listing, but if it did it would be in the FTSE 100. Bupa is not a mutual or a charity but a company limited by guarantee that seeks to maximise its profits in order to fulfil its purpose. With customers in virtually every country in the world and 70% of its revenues now generated outside the UK, Bupa is a truly international organisation.

Bupa's Strategic Framework

Our strategy has three pillars: Customers, People, Performance. It puts our customers front and centre in the context of today’s digital age. As a service organisation, everything we do for our customers relies on our people and partners, so being a place where people love to work is critical to our success. This, combined with disciplined risk and capital management, is how we will deliver strong and sustainable performance.  We are looking for individuals who share in our values and this strategy, and are capable of delivering outstanding results for the business.

Bupa Global

Bupa Global provides products and services worldwide to people who want access to premium health and care at home or as they study, live, travel or work abroad. We provide international health insurance, travel insurance and medical assistance to individuals, small businesses and global corporate customers all around the world.

Bupa Global has over 1,800 employees and has offices in London and Brighton (UK), Miami (USA), Copenhagen (Denmark), Hong Kong (Greater China), and Dubai (UAE), as well as in Egypt, Mexico, the Dominican Republic, Bolivia, Panama, Guatemala and Ecuador. Bupa Global is currently organised around five regional hubs: Bupa Global Africa, India & Middle East; Bupa Global Greater China; Bupa Global Latin America; Bupa Global North America and Bupa Global Europe.

Time Type:

Full time

Job Posting End Date

04 Apr 2020
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