Define the appropriate marketing organization for the companys maturity/.
Be a role model for the company culture.
Strategic planning including corporate positioning (marketing) and competitive analysis, customer segment
selection and penetration plans and related product positioning.
Oversee marketing communications including branding, public relations, advertising, white papers, trade
shows, seminars , Technical Presentations and events collateral materials, analyst and market research
management, and website design and content either directly or on an outsourced basis.
Define and direct marketing programs for demand creation, lead generation.
To develop and manage channel and partner strategies and programs.
Oversee product management including market and customer research for market and product
requirements, interface with engineering for product development, product pricing and product lifecycle
Oversee product marketing including product launch management, sales training, presentations, sales tools,
competitive analysis and general sales support.
Develop and manage the Companys entire marketing budget.
Develop and track metrics and success criteria for all marketing programs and activities.
Act as spokesperson for the company with press and analysts and at industry eventsDesired Profile:
15- 20 years marketing experience in comparable industries with 8 years in a senior management position.
Ability to plan and manage at both strategic and operational levels.
Exceptional track record of developing and implementing marketing and sales strategies that have
consistently met or exceeded planned objectives, providing personal leadership through example.
Ability to work collaboratively with colleagues and staff to create a results driven, team oriented environment.
Demonstrated ability to manage often outsourced marketing activities (PR, corporate identity system,
Experience in choosing, deploying, and using marketing and sales SW applications.
Substantial experience working with business and industry press.
Strong strategic planning and analysis skills in sales, marketing, and business (competitive) strategy.
Extremely effective public speaking skills and presence.
Capacity to assume more significant executive responsibilities over time.
Experience from any of the Chemical industry is essential.