Go To Market Manager (BFSI)

Wipro (Jaipur, RJ, India) 19 days ago

Title: Go To Market Manager (BFSI)

About Us:
Appirio, a Wipro Company helps customers create next-generation Worker and Customer Experiences using the latest cloud technologies. Our free-thinking consultants deliver unmatched customer value by creating actionable strategies, delivering results quickly, and helping organizations adapt to a new experience-driven era. We do this by harnessing the power of one of the world’s largest crowdsourcing communities and thousands of pre-built solution accelerators. Appirio is a trusted partner to some of the world’s largest brands, including YP, Cardinal Health, Coca-Cola, eBay, Facebook, Home Depot, Sony PlayStation, Moen, and IBM.

Brief Summary of Role:

Appirio is looking for an experienced Go-to-Market Manager who will own the vertical marketing strategy and outbound marketing activities for Appirio’s Banking, Financial Services and Insurance (BFSI) practice. This role will work cross-functionally to conceive and develop innovative marketing programs and drive demand. As the GTM Manager, you will serve as the keystone for the BFSI vertical across marketing, sales and the consulting field.


  • Ownership of Banking, Financial Services and Insurance (BFSI) practice including Financial Force
  • Develop and collaborate on go-to-market plans with appropriate stakeholders including Field Marketing, Digital Marketing, Sales, Product & Innovation and additional teams
  • Build marketing strategies and manage outbound marketing activities that help drive market awareness and thought leadership
  • Partner with Sales to arm them with necessary enablement tools to promote new products and solutions and sales plays
  • Provide subject matter expertise support by generating relevant industry specific assets such as whitepapers and blogs
  • Develop and drive account-based marketing initiatives to help influence and/or source BFSI practice pipeline bookings
  • Project manage all relevant campaigns and initiatives
  • Lead event messaging and overall strategies for all virtual and in-person events/activations
  • Work with Alliance team to develop positioning and content plans to support Channel needs
  • Work on research and development efforts with Strategy leads for thought leadership
  • Understanding of Salesforce dashboard reporting, and ability to generate recommendations based on metrics
  • Collect and use market intelligence – be the subject matter expert on your buyers, how they buy and their buying criteria while keeping tabs on the competitive marketplace
  • Work with Sales, Wipro SBUs and other channel leaders to understand the needs, wants and point of views throughout all sales cycles

Education and Required Experience:

  • B.S. degree in Marketing or related field or equivalent combination of education and experience
  • 3-5 years of relevant practice experience (banking, financial services, etc.)
  • 2-5 years of relevant Salesforce experience
  • 3-5 years of product marketing experience
  • Demonstrated campaign development experience
  • Ability to work cross-functionally across multiple departments
  • Strong writing, organizational and analytical skills
  • Ability to focus on detail and ensure quality outputs
  • Project Management experience a plus
  • Previous Financial Force experience a plus
  • Ability to work in a company culture that thrives on fun
  • Ability to travel 20-25%
  • Not eligible for Visa Sponsorship

We are an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans and individuals with disabilities are encouraged to apply.

Go To Market Manager (BFSI)

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