Go-To-Market (GTM) Manager, Retail Connectivity Platform & Services

Yara International (Gurugram, HR, India) 21 days ago

We at Yara are part of a global network, collaborating to profitably and responsibly solve some of the world's key challenges - resource scarcity, food insecurity and environmental change.

About the Unit

There are more than 500 million smallholder farms globally. 2.5 billion people depend on Smallholder Communities for their food and livelihoods. Smallholder regions are characterized by low living standards, high rates of illiteracy and low agricultural productivity. Yara's mission is "Responsibly Feed the World and Protect the Planet". Key to achieving this is enabling thriving Smallholder Communities. At Yara, the Smallholders Digital Team is part of the Crop and Digital Solutions Unit. 

About Crop and Digital Solutions

Yara aims to be the crop nutrition company for the future and is leading the development of sustainable agriculture and digital tools to contribute to solving global agricultural challenges. We have a worldwide presence with sales teams in ~150 countries and around 17,000 employees. Yara Farming Solutions, will lead the transformation towards more sustainable and efficient food production, by innovating our offerings and the way we work.  Crop and Digital Solutions is responsible developing and scaling new “on-farm” digital and integrated tools and solutions for an efficient and transparent food system.

  • Work closely with product managers (digital solution owner/manager) and user researchers, especially to articulate clear, appealing and memorable value proposition for each solution/sub-solution

  • Define and drive individual solution branding together with global stakeholders and contribute to the Digital Farming unit’s overall brand equity.

  • Identify and establish executable user pathways to the unit’s products and services across India combining digital/offline and in-person channels as needed

  • Track and measure conversion rates and economic performance at key gates. Contribute to the continuous improvement of user and channel partner satisfaction, retention and advocacy.

  • Manage budget(s) and external/internal resources.

  • Extensive go-to-market experience including hands on product marketing and user acquisition experience in India
  • Comfortable with working as an individual contributor and being hands-on and understanding of digital/tech products at a reasonable level.
  • Commercial management experience
  • Leadership skills to build more junior GTM team members (and a more extensive GTM organisation).
  • Available to travel pan India to meet rural farmers and partners in emerging markets as required
Additional Information

We strive to reflect the diversity in society and encourage all qualified applicants from all background to apply. We are committed to creating a work environment that fits gender equality and allows combining career progress with the needs of a family or other personal circumstances

Why us?

  • Evolving tech development division of an established agricultural products and services company.
  • Explore and develop digital, software, hardware products, which provide value to farmers, smallholder communities and the value chain.
  • Be part of our mission to build sustainable solutions that benefit humanity and the environment.
  • Full-time, permanent and freelance contract options available with competitive remuneration + benefits.
  • Support for personal development, training and continuous learning.
  • Commitment to using new technologies and frameworks, meetups, and knowledge sharing.
Apply no later than

Knowledge grows through differences
Yara is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. We believe that creating a diverse and inclusive work environment is not only the right thing, but also the smart thing to do. To deliver on this, Yara has firmly anchored Diversity & Inclusion (D&I) as one of our top 7 strategic actions and has more than 400 employees worldwide involved in D&I ambassador networks. 

Go-To-Market (GTM) Manager, Retail Connectivity Platform & Services

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