Thermo Fisher Scientific’s Mission is to enable our customers to make the world healthier, cleaner and safer, and the global coronavirus (COVID-19) outbreak is a powerful reminder of the importance of that Mission. In fact, Thermo Fisher is at the forefront of the global response to COVID-19. We are working with governments, agencies, industry partners and researchers globally to ensure priority access to instruments, consumables, safety supplies and other products to address the outbreak. Our efforts have been particularly focused in supporting analysis of the virus, diagnosis, personal protection, and ultimately helping in the development of new therapeutics and vaccines. Job Title: Head of Digital Marketing (Hybrid position) Location: Melbourne, Sydney, Brisbane Reporting To: Director Marketing and Digital Commerce Number of Direct Reports: up to 7 About Thermo Fisher Scientific, ANZ Our growing team of 1400+ employees work together to deliver world-class science products and solutions to a wide range of key markets. With commercial, manufacturing and distribution sites across Australia and New Zealand, including Melbourne, Brisbane, Sydney, Auckland, Adelaide, Newcastle, and Perth, our scope covers life sciences; specialty diagnostics; food, dairy & beverage; environmental & industrial; healthcare and analytical instruments including commercial, customer service, technical service, supply chain, finance and operations. How will you make an impact? The Head of Digital Marketing will develop and execute digitally focused marketing strategies and sophisticated omnichannel programs designed to accelerate growth across all divisional groups in Australia and New Zealand. The Head of Digital Marketing has in-depth knowledge in digital marketing and in-depth understanding of the online marketplace to develop a strong digital strategy tailored to the company’s goals and objectives. This experienced, dynamic expert will work across our organization to execute programs and tactics that contribute to the overall growth of the business. Furthermore, the Digital Marketing Manager will lead a team of digital marketing specialists to ensure Thermo Fisher Scientific in Australia and New Zealand competes effectively in the digital economy. What will you do?
Expert understanding of the online and digital marketing landscape, as well as strong technical knowledge, coupled with demonstrable competency in managing complex projects.
Contribute to delivering >$60,000,000 digital revenue attribution through integrated digital marketing programs.
Collaborate with Digital Commerce and Data Science teams to drive B2B + B2C + SC (Supply Center) eRevenues of >$125,000,000 or as determined by the annual STRAP plan.
Experience in web development, search optimisation, e-commerce, content management systems, and online marketing industry terms, practices, and procedures including sophisticated marketing technology stacks that drive customer engagement, acquisition, targeting, tracking and retention strategies.
Demonstrated experience in internal and external stakeholder engagement and relationship building, at all levels
Demonstrated experience in Project & Change Management
Responsible for the digital marketing strategy, which includes program strategy, planning, execution, and analysis.
This role will support with defining our ANZ digital objectives and drive initiatives aligned with industry best practices and emerging trends.
Manage and mentor the ANZ digital marketing team including roles across Digital Automation, Content Specialists, Digital Administration, Demand Generation, SEO/SEM etc.
Lead the development of Digital marketing and campaign strategy through the coordination of sophisticated B2B2C activities that maximize revenue and market share opportunities, manage customers through the digital sales funnel, and deliver lead generation opportunities for internal sales teams and KAMs across ANZ.
Use data driven analysis to measure performances of digital channels and identify optimisation opportunities with our ANZ business partners to educate and inform.
Work with relevant stakeholder groups to implement onsite merchandising programs.
Manage the design, customer segmentation, messaging and analytics for all email marketing campaigns through our marketing automation platform.
Own paid media traffic and revenue targets – from planning to delivery, reporting and optimization across all paid media channels
Bridge the gap between media and e-commerce teams to ensure promotions and e-comm events are amplified across all channels
Lead the development of an ANZ paid search strategy to ensure revenue targets are met
Improve media acquisition channels – build growth across relevant metrics and focus on increased efficiency to meet demand
Understand digital marketing technology and all our different data sources we have access to and how to best use data and technology to drive sales and to deliver incremental growth.
Develop customer journeys with the support of cross-functional teams, collaborate with content teams and business partners to build the right content, and assess content performance trends and propose corrective measures as appropriate.
Manage the development and accuracy of digital marketing dashboards for all levels of management views (executive, operational, summary).
How will you get here? Education:
Bachelor’s Degree in Commerce, Marketing, Business, Information Technology or Digital Marketing is mandatory. OR
Master’s degree in digital marketing / Master of Technology Information mandatory.
Google Analytics certification.
10+ years’ digital marketing experience with emphasis on multi-channel campaigns including social, display, on-site merchandising, and digital lead generation programs preferred.
Experience creating digital marketing dashboards using software such as Microsoft PowerBi.
Extensive experience working within the complex landscape of digital marketing inclusive of campaign planning and execution, campaign measurement, analytics and optimization.
Experience leading cross-functional teams from both sales and marketing including goal setting, managing team activities, and managing performance.
Experience successfully building scalable digital marketing campaign strategies and executing strategies with passion, precision, and excellence.
Proven track record of managing multiple projects in a fast-paced marketing environment with a demonstrated ability to meet deadlines and stay within budget.
Strategic Thinking, Problem-solving orientation, Business Acumen
What’s in it for you?
A competitive salary
Access to professional development courses at Thermo Fisher’s global University
Exposure to market leading & cutting-edge technologies
Career development opportunities as part of a leading global organization
At Thermo Fisher Scientific, each one of our 110,000 extraordinary minds have a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner, and safer.