Head of Performance Marketing Asia - Lookfantastic

The Hut Group (Sydney NSW, Australia) 5 days ago

About The Hut Group

THG is one of the world’s fastest growing and largest online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors, in over 160 markets. We create brilliant digital brand experiences and our in-house team design, develop and build a bespoke proprietary technology platform that is used by hundreds of millions of people worldwide.

With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader.

Our culture is fast-paced and ambitious – we like to move twice as fast others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth. Our people are our strength and we have over 4,000 diverse, smart thinkers across the globe who are encouraged to think creatively and empowered to turn their ideas into actions.

To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey.

Head of Paid Performance Marketing Asia - Lookfantastic

We are Lookfantastic - one of the worlds largest online beauty retailers. As the Head of Performance Marketing Asia you will lead, develop and implement paid marketing strategies that contribute to growth across our APAC market. Driven by data you’ll quickly iterate and methodically improve our results month on month. Based at our Asia HQ in the heart of Sydney's CBD, you will lead our paid media team across Search, Social, Display and Shopping - striving for best in class results.

Responsibilities will include

  • Planning, developing, implementing and managing the APAC Paid Media strategy
  • Building for the future with a 3-year strategic plan to position the business in a better place than our competition.
  • Continually research and understand the APAC paid environment to ensure that we remain the forefront of the industry
  • Preparing and managing the PPC budget and measure ROI’s and KPI’s across optimal levels of investment, new customer acquisition and retention
  • Drive forward more comprehensive planning and execution across: Paid Social, Display, Video, PPC & Shopping accounts
  • Contribute to driving increased marketing efficiency through identifying cost re-investments on existing customers and non-incremental activity
  • Build out the full commercial proposition for Paid Media and contribute towards the 3-year plan for becoming our brand partner’s digital agency of choice
  • Driving forward best in market platform on-boarding for central and localised territories to ensure we have strong APAC coverage i.e. Snapchat, Douyin, Headlines, Instagram
  • Working with Google, Facebook and other partners to ensure best in class principles and training is provided across teams.
  • Establishing clear new customer acquisition driving initiatives to exceed growth targets per territory
  • Identifying opportunities across Ad-Tech and Mar-Tech to improve either media buying or creative within channels
  • Developing best in class media buying principles, marketing funnels, micro-moments & creative requirements to improve channel performance & efficiency
  • To help develop more advanced measurement framework for Digital Marketing to better understand non-last click frameworks and optimise accordingl


  • A true leader with experience and expertise in paid marketing (mainly paid search)
  • Fluent Mandarin speaker
  • Proven ability to deliver consistently strong measurable results
  • Experience with working and developing Paid Search Bid tools (in house or 3rd party) and associated data modelling (attribution models, propensity models)
  • Strong campaign management orientation, identify new themes/topics, offers, and platforms to reach target market with those messages and offers.
  • Strong interpersonal and team-building capabilities, ability to develop strong trust-based relationships and manage effectively
  • Strong ecommerce background


· Competitive salary

· Discounts of up to 40% across all our brands

· Real responsibility from the start of your career at THG

· Discounted health club membership

· Access to on-site doctor

· Company pension plan

· Training through the THG academy

· An exciting and fast paced environment where you will work with and learn from the best in the business

Head of Performance Marketing Asia - Lookfantastic

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