Head of Marketing

AVOMIND (Jakarta JK, Indonesia) 6 days ago

This is a great opportunity for a driven and insightful marketing professional to join a leading growth-stage start-up in one of the most meaningful segments of the Indonesian economy – parenting - in two of the fastest-growing regions of the world (South East Asia and Africa).

Their projects are not only truly disruptive and life-changing but the work will have an immediate impact on the lives of parents around Asia. This will be an opportunity to grow within a career – and for the right candidate, up for the challenge, a chance to work with world-class, international, and diverse teams.

The client is a health tech company that has a reach of 30 million specific users every month through their website and app. International and with a team formed of diverse backgrounds – cultural and educational – the company has offices across Indonesia, Singapore, Vietnam, Malaysia, the Philippines, Thailand, Sri Lanka, India, Hong Kong, and Nigeria.

Since Indonesia is their biggest market in terms of users (approx. 7K users monthly), they are currently interested in solidifying their lead in the market and grow their revenue aggressively.


Your duties will include:

  • Devise the marketing strategy for the Indonesian market while ensuring a balance between long-term strategic activities (brand positioning and market development for example), mid-term activities (such as improving retention rates and community conversations), and short-term tactical campaigns to increase app downloads;
  • Build and lead a high-performing, highly-collaborative marketing team – handling Branding, Social Media and Public Relations;
  • Design and consequently implement the marketing plan - to be aligned with the overall business objectives to include high-level activities, guidelines, and budget to drive the pipeline, ensure consistent messaging, creative execution, and measurable outcomes;
  • Manage the marketing budget – analyze the reports and forecast trends for future planning;
  • Collaborate closely with the regional heads to keep a consistent message and share the best practices and resources.

Your profile:

  • 4+ years of experience in marketing with experience in senior management or executive positions across various industries and businesses;
  • You are a highly collaborative leader with 2+ years of people management experience;
  • Proven track record of brand management and managing multi-functional marketing teams;
  • Excellent communication skills with superior interpersonal skills – you possess the gravitas to influence and work with stakeholders and senior management;
  • You bring a consumer-centric approach and you have a natural ability to read and respond to customer’s requirements all while keeping an eye on the success of the platform – both financially and ensure overall success with their partners
  • Strong budget management skills – you need to make sure you always have the biggest leverage effect on every marketing dollar spent;
  • Comfortable in uncertain and ambiguous situations as they are a fast-growing business and there are always grey areas and things to improve on – so you should potentially understand that not everything is 100% defined all the time;
  • Accountability – this will be a core trait for the role – a true leader naturally has and carries accountability for their actions;
  • Any knowledge of digital performance marketing and experience in a tech start-up is considered a strong plus.


What the client is offering:

  • A fast-paced, ambitious environment to learn and grow in your career with a market leader with ambitious growth plans for the near future;
  • Real opportunities to learn about and work in different areas of Marketing and become a well-rounded Marketing professional;
  • The possibility to join a passionate team of people working tirelessly to support young parents across South East Asia and beyond – all amounting to dynamic and supportive work culture.

Head of Marketing

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