Job Description

Wifinity is expanding its footprint into new spaces, and driving both Business to Business and Business to Consumer interactions. Until recently, we’ve focused on creating great products, and high quality of service. However, we are now looking to strengthen our brand, drive stronger Consumer experiences, and anchor our products, services and initiatives to clear B2B and B2C Marketing strategies and processes. We are giving the opportunity to an entrepreneurial and driven Marketing expert, to head up our Marketing function, and define what great looks like for both our Business and Consumer standpoint. We are looking for an exceptional individual, capable of driving change, establishing structure and processes, and setting the vision and strategy. Our ultimate Goal: Create Value for our Consumers and our Business.


Key responsibilities:

  • Design and Lead the Wifinity Marketing Strategy (B2B and B2C)
  • Define what great looks like for Business and Consumer propositions, and build the roadmap and enablers of success
  • Work with CEO to design the Marketing organisation
  • Responsible for Consumer Experience, and lead the Consumer Marketing, Business Marketing, Data & Insights, and Product teams (under development)
  • Oversea the implementation of a new CRM & Consumer Marketing programme, built around clearly defined personas, triggers and journeys
  • Oversea the overall content and touchpoint strategy
  • Responsible for B2B lead generation, and coordination of B2B Marketing strategy and initiatives
  • Responsible for Product development and Management based, on Customer needs.
  • Lead Data, Analytics and Insight strategy, and work with Finance and tech team to establish usable dashboards to understand and respond to customer behaviour.
  • Take and translate client requirements and turn into executable strategies
  • Work in partnership with Sales and CS teams to continuously optimise the Consumer Experience
  • Lead our External Communications and PR strategy and implementation
  • Establish Marketing capability, processes and priorities within the team
  • Be the voice of the Customer (consumer or business) in the leadership team, and drive customer centric culture throughout organisation
  • Establish the Customer KPIs and a reporting structure for keeping key stakeholders informed in real time

Requirements

  • Strong Leader: Build the vision, and empower and motivate others to drive it
  • Strong financial and commercial acumen
  • Consumer Centric & Digital First
  • Data Driven & Analytical
  • Results Driven
  • Presents with impact
  • Self Starter & Entrepreneurial
  • Stakeholder Management
  • Creative, Resourceful & Hands on
  • Bachelor degree
  • At least 8 years experience in Consumer Marketing/Customer Experience Role
  • At least 3 years experience in a digital Marketing role
  • Experience with eCommerce & online subscriptions
  • Experience with B2B strategy, lead generation and relationship management
  • Experience with Corporate Branding, communications and PR management
  • Experience with CRM programme implementation
  • Experience with Consumer BI tools and Google Analytics
  • Experience in Budget and P&L management
  • Preferred : Experience with consumer ISP, consumer telecoms or consumer subscription business model

Benefits

  • Opportunity to establish a new team a be the architect of the Marketing Strategy
  • Be part of a dynamic and Consumer centric team
  • Be on the leadership team of a fast-paced & high growth company

About our Culture

Our culture and values are different to most companies, if you're passionate, high performance, high talent individual who shares our culture and beliefs you'll thrive within Wifinity.

Wifinity Culture:

  • Values & High Performance
  • Freedom & Responsibility
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