Job Description

MediaCom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

We are currently looking for a Head of Strategy to join us.

The role is both consultative, offering higher end, ‘up-stream’ strategic thinking to clients, as well as more ‘downstream’, predominantly reach-based channel planning, connecting deeply with the investment and content teams.

Purpose of Position

The traditional approach doesn’t cut it for our Strategy and Planning team. We relentlessly seek to uncover a whole host of insights from culture, the economy, people, behavior and connections, and combine this with great platform and touchpoint understanding to both inspire custom media strategies. Our focus sits firmly within evidence based planning that translates to real business outcomes. A sound theoretical understanding of established marketing dogma, such as the EBI’s Laws of Growth is also paramount.

Data is the driver. Delivering creativity is the goal. Our simple philosophy (Putting the “why” back in the business) keeps us grounded to make sure all strategic direction is clear and actionable.

The role is both consultative, offering higher end, ‘up-stream’ strategic thinking to clients, as well as more ‘downstream’, predominantly reach-based channel planning, connecting deeply with the investment and content teams.

You will also be conversant and have an expert understanding of MediaCom’s 20|20 ‘system-led’ planning framework and its application to strategic thinking.

The ideal candidate knows how to covert analysis into real world solutions and have innovation in their blood. They simplify complexity to bring clarity of thought.

Reporting of the role

This role reports to: Chief Strategy Officer and Managing Director

Key Relationships:

  • The essential relationship is with Business Leadership. We’re not shying away from the fact that we are looking to emulate the tried and tested creative agency model, where the Strategic Planning Lead and Business Lead work as partners to deliver outstanding client service and outcomes. We aim to create a powerful duo in each of our agency verticals (e.g. Travel or FMCG)
  • Senior clients: predominently Marketing and Brand Directors
  • Agency partner strategic leads (eg. Creative, Shopper, Research)
  • Internal department leads (Marketplace, MBA, Ecommerce, Data & Analytics)
  • Key media and technology vendors, particularly their strategists.
  • Academic partners (eg. Marketing scientists from Ehrenberg-Bass)

On any given day, you might

  • Lead, manage and nuture a team of high performers
  • Contribute to building and fostering strong client partnerships through deep understanding of the market they operate and the key business challenges that they face
  • Proactively identify strategic opportunities, demonstrated through strong analytical and strategic skills to solve client challenges
  • Lead the creation and ensure delivery on measurable client & strategy business KPIs
  • Drive understanding, adoption and implementation of proprietary tools in the development of strategy across the agency
  • Facilitate training and development that meet the needs (today and future) of the strategy community at Mediacom
  • Collaborate across functions and specialisms to create a more integrated and end to end strategy and planning product
  • Navigate and provide counsel on a variety of quant & qual research methodologies and how they should be integrated into the strategic planning process
  • Facilitate both internal and external sessions with teams and clients to undercover new insight and create synergy between clients & experts in our team
  • Create and deliver category, media and other relevant trends to both clients and internal teams
  • Elevate reputation of Mediacom’s strategic offering through industry-related thought leadership panels, making best-in-class planning the norm and showcasing our work through awards programmes

The ideal person

  • A motivated and passionate media professional that strives to understand “why”
  • Able to get things done, knows how to organize yourself and others
  • Can strike up conversation with the clients and media and talk the talk
  • Knows how to turn data and insights into a story
  • Can see communications trends and solutions clearly
  • Understand how tools and technology can help tell a story
  • Keeps ahead of the industry news, knows what’s new and shiny in mark
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