Essence || Content & Innovation Director

GroupM (Gurgaon, HR, India) 26 days ago

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oreal and the Financial Times. The agency is more than 1,800 people strong, manages $4B in annualized media spend and deploys campaigns in 106 markets via 20 offices in APAC, EMEA and North America.

As the successful candidate, you will be responsible for providing thought leadership, fostering teamwork, ensuring best in class operations from ideation, negotiation through to execution across both regional and local initiatives as well as drive awards output. 

Generate external PR and provide thought leadership by speaking at conferences and providing sound-bites for industry media. Be an active member at Essence, contributing to the definition of the content vision and the implementation of that vision, here in the region.

Measures of success:

In 3 Months:

Driving operational excellence. Construct Roadmaps and KPIs for the full business across verticals

In 6 Months:

Marked improvement on market performance and delivery of a fully-fledged innovation funnel. Fully operationalized partnership programs with selected key partners across the region

In 12 Months:

Have delivered brilliant example of innovation projects across the online and offline which has made a demonstrable difference to the clients’ business. Establish credibility and good reputation within the content community in the industry and among clients.

What your day job looks like at Essence:

Assist the content COE with developing partnership opportunities, toolkits development, creation and cascade.

Strategic Thinking and Thought Leadership

  • Build effective content marketing strategy and ideas (together with global Comms team, global brand and partners) to support global Comms / BETs.
  • Support in development of playbooks outside of BETs to outline approach to land UL mandate on Content.
  • Driving application of repeatable models of success for content in BETs.
  • Curating best practices and sharing across the planning hubs to inspire content innovation.

Stewardship of Content Partnerships and Innovation

  • Support in building the future facing innovation roadmap through Global Content days, partner days and brand workshops etc.
  • Support in building and refreshing content partnership agenda to ensure relevance.
  • Support on negotiations with publishers, broadcasters and content partners.
  • Tracking contract and entitlement fulfilment on both client and partner side.

Market engagement and Deployment

  • Encourage collaboration between global and local markets to ensure landing of partnerships.
  • Work with local market to identify local opportunities and scale across multi-markets.

What you will bring:

  • 9+ years’ experience in content marketing within an agency or content production or publisher setting with Influencer marketing background
  • Strong understanding on the content landscape (partners such as publishers, broadcasters and content creators) 
  • A track record of collaboration leading to successful campaign results.
  • A developed understanding of content planning frameworks, strong strategy development skills.
  • Understanding about innovative content platforms, media networks and knowledge on influencer marketing is a plus.
  • Bachelor degree or Diploma in Journalism, Content Marketing, Communications, Business.
  • Strong written and speaking command of the English languages.
  • Experience of working with tight deadlines and under pressure.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

 

Essence || Content & Innovation Director

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