Market Insights Manager

Expedia do Brasil Ltda (São Paulo SP, Brasil) Publicado 17 dias atrás
Expedia

This position is for candidates with and without PCD (disability inclusion). In case of  PCD, you will need to prove its disability by presenting a medical report. ​

Expedia Group is hiring a Market Insights Manager for all our key brands including Expedia, Hotels.com, and Vrbo, reporting to the LATAM Market Insights Lead.

The role is to be the custodian of traveler empathy for LATAM travelers, and distill impactful insights to the rest of Expedia Group teams. Not all markets are the same, the way we live and travel is different across markets around the world, therefore it is key that we understand local customers to achieve local relevance and global scale.

The Insights team is part of Retail Local Markets (RLM) and sits within the Marketing Organisation. The role of RLM is to empower the business to win locally. Through leading geographic prioritization, market activation levers, and local market and customer insight shared with our Expedia Group brands. The RLM team partners with other global teams including Brand, Customer Marketing, Supply, and Product, on select opportunities and key outcomes.

What you’ll do:

  • Generate customer (traveler), partner (supplier), market & competitor insights to drive the LATAM agenda
  • Supervise the macro environment, including market trends and the tracking of local competitor sets
  • Build relevant insights in the form of hypothesis and problem statements, that drive activations, and strategies for the market
  • Define research priorities; supervise trends and quality/availability of supply
  • Analyze and model data and produce ready to deploy insights with relevant recommendations
  • Build insight reports that are scalable across other markets
  • Define supply needs to meet traveler requirements for all lines of business incl. flights, accommodation (hotels/holiday rentals), packages, car hire, activities
  • Localize campaigns crafted by the global brand and customer marketing teams, ensuring that the language, tone, and content meet the local traveler sentiment
  • Provide product analysis based on use cases for local travelers, feeding the global product organization with requirements for locally relevant improvements, tools, and features

Who you are:

  • You have an analytical mind, shown strong attention to detail, the ability to analyze customer data
  • You have strong know-how of using Excel, Tableau, SQL, and Google Analytics
  • You can simplify by drawing clear insights and are able to highlight the key items to provide to relevant partners
  • Ability to think strategically, to sequence and to prioritize actions to drive business results
  • You are a creative and results-oriented problem solver with a “can-do” attitude, and a bias for action
  • The ability to work with multi-functional teams to drive execution against project achievements
  • You put yourself in the shoes of customers
  • Strong interpersonal, analytical, and influencing skills
  • You are a storyteller and can relate data insights to the business
  • You can work in teams and assume a positive attitude
  • You see the big picture and also think small and analyze specific problem statements
  • Fluent Portuguese and English are a requirement, Spanish is a BIG plus

Why join us:

Expedia Group recognizes our success is dependent on the success of our people. We are a global travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and bring the world within reach – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved brands in the world and to work in the dynamic travel industry, this is the job for you.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, Vrbo®, Orbitz®, Travelocity®, Wotif®, ebookers®, CheapTickets®, Hotwire®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia Cruises™ and SilverRail Technologies, Inc. For more information, visit [...]

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