Integrated Marketing Manager - APJ

VMware (Sydney NSW, Australia) 19 days ago

Business Summary: VMware is the leader in virtualization and cloud infrastructure solutions that enable our more than 350,000 enterprise and SMB customers to thrive in the Cloud Era/ A pioneer in the use of virtualization and automation technologies, VMware simplifies IT complexity across the entire data center to the virtual workplace, empowering customers with solutions in the software-defined data center to hybrid cloud computing and the mobile workspace. Our team of 20,000+ people working in 50+ locations worldwide is committed to building a community where great people want to work long term by living our values of passion, innovation, execution, teamwork, active learning and giving back. If you are ready to accelerate, innovate and lead, join us as we challenge constraints and problem solve for tomorrow today.

Job Description:

We are currently seeking an Integrated Marketing Manager for our key solutions portfolio across Asia Pacific and Japan (APJ). In this role you will be part of a growing and highly matrix team in planning and building out APJ wide and regional marketing programs to support the businesses across the End-User Computing, Multi-Clouds, Virtual Cloud Network, Security and/or Modern Applications portfolio. 

This position will be instrumental in driving, influencing and shaping the security business for VMware across the key markets in Asia-Pacific region, based out of Sydney. The ideal candidate will have a strong grasp of the security industry, understand customer problems and pain points, be able to position VMware’s point of view on security, and passionately drive it into the market through building strong integrated GTM programs and execution plans.

You’ll have the opportunity to make a huge impact while working alongside a global community of passionate people who are leading the way in cutting-edge technology in VMware’s Security Business Unit.

You should be a creative, customer focused, self-starter with strong organizational, project management, and problem-solving skills who value cross-functional team collaboration in a dynamic, fast-moving environment.

This is an individual contributor role and this position will be based in Sydney, Australia


The primary responsibilities of this position include, but are not limited to:

    • Understand the global, APJ and regional solutions business goals and objectives, identify target audience, and to create & own the development and implementation of its overall integrated marketing strategy.
    • Collaborate and assist with the global and regional Marketing leads on building the regional overall short, mid and long-term integrated marketing plan.
    • Own strategic End to End (Demand Generation to Sales Conversion/Lead Nurture) 360 Degrees solution or cross-solutions focused campaigns, always-on programs & program creative development.
    • Build E2E Program Execution Plan by leading Customer Journey Mapping and Communication Touch Points Prioritization.
    • Manage E2E program execution and work with Digital Team to ensure those programs are implemented in time.
    • Manage campaign development, working closely with cross-functional teams to ensure projects stay on track
    • Deliver reporting and insights that accurately measure the performance of campaigns, identifying areas opportunities and growth
    • Develop integrated marketing program briefs that clearly articulate communication objectives and success criteria for vendors/agencies to ensure timely execution and quality outcomes.
    • Select strategic partner vendors/agencies together and work with the sourcing team to process in the internal system if necessary.
    • Understand the digital marketing platforms (incl. Facebook, YouTube, Google Ads etc), marketing automation and CRM tool (Eloqua), leads/sales tracking platform (eg. SFDC) to build effective programs.
    • Engage with stakeholders to educate and lead the organizational transformation into 360 degrees marketing and digital mindset.

Qualifications

Basic Qualifications:

    • Bachelor's Degree
    • Eight (8) or more years of digital marketing campaign management experience including campaign development, media & creative strategies
    • Five (5) or more years of Project Management experience
    • Experience in analyzing digital/marketing results and optimizing to improve conversion.
    • Experience in building Integrated/Digital Marketing plans
    • Experience in working in regional role or working with multiple countries

Preferred Qualifications:

    • Master’s degree in Business Administration or Marketing is preferred
    • Strong background within IT Security Marketing is essential
    • Have some or deep understanding on one or more of the  five solutions portfolio mentioned above. 
    • Deep understanding of owned and paid digital marketing channels, and the full range of marketing techniques, disciplines, and methodologies
    • Strong understanding of customer and performance data, with a proven track record of compiling, analyzing, and synthesizing reporting
    • Solid teamwork and project management skills while working with partners from each of the marketing disciplines and hierarchy
    • Experience partnering with product marketing, growth marketing, brand, design, research and analytics teams in a large, fast-evolving organization
    • Think and communicate clearly, in a way that builds trust across functions and teams
    • Able to influence outcomes and people without reporting lines

Category : Marketing
Subcategory: Marketing
Experience: Manager and Professional
Full Time/ Part Time: Full Time
Posted Date: 2021-01-19



VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at [...] Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.

Integrated Marketing Manager - APJ

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