Interactive – Integrated Marketing Strategy Lead

Accenture (Location Negotiable, 中国) 24天前发布

About Accenture:

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.

The company has been operating in Greater China for over 30 years. Today, it has more than 17,000 people servicing clients across the region with offices in the cities including Beijing, Shanghai, Dalian, Chengdu, Guangzhou, Shenzhen, Hong Kong and Taipei. As a trusted Partner of Choice for digital transformation, Accenture is bringing more innovation to the business and technology ecosystems and helping Chinese enterprises and the government to embrace digitization and enhance global competitiveness to succeed in the new era.

For more information about Accenture, please visit its corporate homepage [...] and its Greater China homepage [...] .

About Accenture Interactive:

As one of the key services under Accenture, Accenture Interactive is in the business of Experience. We connect deep human and business insights with the possibilities of technology to define and deliver new realities. We're committed to helping clients design, build, communicate and run Experiences that make peoples' lives better, more productive and more meaningful. Visit [...] to find out more about us.

Your Role:

As a lead in Marketing Strategy and Planning, this role will be focused on crafting integrated marketing strategies and orchestrating plans that drive business outcomes for our clients. Oversee a wide range of marketing activities including research, marketing planning and development, creative brief development, cross-channel creative execution, key performance objective reporting and client relationship management. Will involve strategic engagement with clients to provide high level marketing recommendations, understanding both industry best practices and client business objectives.

By understand and driving marketing business outcomes, this role would also be a key player in driving and integrating related Accenture Interactive business activity, particularly in marketing operations, data and analytics, content, experience, and commerce/web.

Key Responsibilities

  • Developing digital marketing strategies for our clients including defining the opportunity, creating the business case and developing the requirements to implement the strategy.

  • Gathering and analyzing information from our clients and to determine the most valuable opportunities to improve marketing performance and redesigning marketing plans and operations to deliver this.

  • Create and manage execution of integrated marketing plans that drive customer acquisition, conversion, and retention

  • Identifying marketing plan ineffectiveness, recommend/conduct research, analyze trends/data, determining strategic implications, and develop/execute campaign/programs

  • Create specific multi-touch campaign tactics customer marketing channels that drive response 

Interactive – Integrated Marketing Strategy Lead

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