Key Account Development Partner, MOFT & ECM

Premium Contract

Design Commercial & Trade Marketing Strategies and Implementation Plan to grow top line in Off-Trade

Manage P&L: Drive sell-in (volume, net sales, contribution margin) and manage A&D and A&P budgets
Develop and implement commercial plans in accordance to brand and channel strategies with respective accounts to achieve both quantitative (volume, profitability & market shares) and qualitative KPIs (visibility, activation & consumer engagement)
Design and execute Portfolio PVA strategy by sub-segment and identification of key accounts
Define Targets of PVA & sales generated for the channel managed and build VA & TPTI (Visibility, Activation, Tactical Promotions and Trade Incentives) & Calendar & target sales per activity for Key Outlets
Establish outlet contracting strategy and framework to drive continuous improvement of commercial terms & conditions
Actively drive new business growth across the channel: Prestige+ Whisky & Cognac and Ultra-Premium - Whisky & Gin

Elevate Category Captaincy to drive Collaborative Partnerships with Strategic Key Accounts

Improve Ways of Working and build strong relationships with customers, understanding their needs, addressing any concerns or issues, while aligning their efforts with the company’s overall commercial objectives
Build PRS as the preferred partner in key strategic accounts through active stakeholders’ engagement and building joint business plans
Drive maximum business impact and improve ROI through strategic negotiation and use of strong data analytics
Review existing route-to-market strategy to optimize and re-boost our business and profitability in MOFT & ECM

Be the Internal expert of the channel enabling planning & analysis activities

Consolidate market intelligence on key competitors’ activities, consumer consumption trends in outlets, outlet opening/closing and trade news
Reporting: Providing regular reports to senior management on channel sales performance, partner activities, and market trends
Key point of liaison internally for marketing on the roll-out of brand activities: identify outlets targets for nationwide consumer promotions, key branding activities, etc.
Actively contribute to improvement of ways of working and simplification of PRS internal SOP linked to management of the channel
Active contributor to the S&OP exercise through providing necessary information to the Head of Sales and Sales Manager in charge of wholesalers to finetune the sales forecasts
Actively plan and manage A&D in close collaboration with finance
Manage A&P budget attributed to the channel and evaluate the effectiveness of activities to provide recommendations on future improvements of ROI

Job Posting End Date:

Target Hire Date:

2025-08-09

Target End Date: