Product Marketing Launch Manager

Foundr Magazine (South Yarra VIC, Australia) 11 hours ago

Do you love marketing, positioning and designing products?

Foundr is looking for a Product Marketing Launch Manager to help us launch and re-launch new and existing products. As part of Foundr’s core marketing team, you will be spearheading the execution and optimization of our product launches alongside our Head of Marketing and Project Manager. You will collaborate in Foundr’s project teams consisting of high performing members in different domains to get our products to market with lightning speed.

A ‘hands on’ role, you will have the opportunity to project manage multiple projects concurrently, work cross functionally with designers, copywriters, engineers and video production teams to ship marketing assets and own the outcome of the launch. You’ll also be responsible to optimize the performance of the launch based on thorough fact-based analyses in order to deliver fundamental long-term impact.


  • Be the lead marketer on new course launches to champion their successful launch.
  • Create research and positioning decks for upcoming launches to be finalised and signed-off by Marketing Team.
  • Excellent project management skills / ability to manage multiple complex projects concurrently while meeting deadlines without compromising quality.
  • Structured, well-organized, and attentive to details, yet flexible and able to translate high-level strategy into detailed tasks to be worked on.
  • Ability to work cross functionally with the copywriting team, technology team, media buying team, designers, and etc to ship new marketing assets.
  • Intermediate to advanced understanding of direct response marketing, or have the ability to conceptualize new marketing ideas that can drive tangible revenue.
  • Understand the mechanics of acquiring new leads from different channels like Facebook, Youtube, Google, Instagram and etc while converting them into sales.
  • Understand copywriting, have excellent verbal and written communication skills in English.
  • Data-driven and have the ability to translate complex analysis into simple-to-understand and actionable insights.
  • Superior problem-solving skills and ability to work well under pressure in a demanding environment.
  • Current or previous experience in marketing online courses, subscriptions, DTC products will be of advantage.
  • Exceptional drive and commitment striving for excellence.
  • High level of adaptability to a frequently changing professional and social working environment.
  • Reporting on launch performance and tracking against benchmarks
  • Optimizing and refining launch processes so each new funnel deployment runs smoother and performance gets better and better
  • Create and maintain playbook of launch funnels that Foundr can deploy
  • Work with product creation and launch team to provide input on avatar, offer and assets required for launches.
  • Looking at all channels and ensuring we’re best leveraging all of our paid and organic channels to drive traffic for launches
  • Work with the video team to create top class video assets, from strategizing video content, shooting, post-productions (cutting & editing) to launching a course.


  • Extensive Training & Support - One of our key values is “always be learning” and we take training very seriously. You’ll get access to cutting-edge training with a generous training budget, support from your fellow peers who are constantly leveling up, and be surrounded by extremely successful entrepreneurs who we interview or who are Foundr instructors. You’ll get the environment and knowledge needed to perform at your absolute highest level.
  • Driven A-Player Team - Daily you’ll be surrounded by some of the most “switched on” people you’ve ever met. There’s a reason we’re one of the fastest growing online media companies and that’s because our team is full of serious weapons (who actually walk the walk).
  • Amazing Growth Opportunities - At Foundr there’s no real ceiling to where you can go, what you can do, and what you can earn. As we grow, so too do the opportunities.
  • Get Your Work Seen By Millions - Our content is consumed by millions of founders of every single week. The projects and things you work on will be directly contributing to shaping the future generation of entrepreneurs - Maybe even the next Elon Musk that will drive humanity forward
  • Work Hard, Play Harder - We have yearly off-sites in an exotic location around the world, work sponsored lunches and drinks every Friday and monthly team outings where we go out and celebrate the wins.

We move at a lightning pace! Only successful candidates will be contacted. If you haven't been invited via email to schedule 30 Minutes of Magic with us 5 business days after submitting your application, unfortunately you haven't been successful this time around!

Product Marketing Launch Manager

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