We're looking for a candidate to fill this position in an exciting company.
Deliver the B2C Business goals for Angel Broking by building brand campaigns (ATL/BTL) across mediums with core focus on digital platforms and deliver key KPI’s for new customer acquisition, app downloads and conversions
Building brand equity for both the brands by building brand strategies and communication and taking measures for driving brand parameters with understanding of brand tracks.
Drive various communication platforms & mediums (ATL & BTL) for brand positioning, developing strategic & tactical communications
Work closely with Sales Heads & Sales Team to ensure that marketing campaigns are developed and executed to support the business requirement and brand building
Drive brand proposition organically across social and digital platform, execute and monitor the campaigns and innovate new ways to reaching the target audience
Develop annual brand plans for the B2C segment
Market research & consumer insights to understand the need gaps within the category and consumer segments and drive brand strategies accordingly
Relationship building and coordination with related media partners & agencies
Develop on-ground ideas and properties to drive the brand proposition nationally
PR ideation for building buzz around the brand
Product management skills with focus on APP based products and BFSI service based offering to create communication and brand uniqueness