Lead - Brand and media management

Jobleads (Mumbai, MH, India) 9 days ago

We're looking for a candidate to fill this position in an exciting company.

  • Deliver the B2C Business goals for Angel Broking by building brand campaigns (ATL/BTL) across mediums with core focus on digital platforms and deliver key KPI’s for new customer acquisition, app downloads and conversions
  • Building brand equity for both the brands by building brand strategies and communication and taking measures for driving brand parameters with understanding of brand tracks.
  • Drive various communication platforms & mediums (ATL & BTL) for brand positioning, developing strategic & tactical communications
  • Work closely with Sales Heads & Sales Team to ensure that marketing campaigns are developed and executed to support the business requirement and brand building
  • Drive brand proposition organically across social and digital platform, execute and monitor the campaigns and innovate new ways to reaching the target audience
  • Develop annual brand plans for the B2C segment
  • Market research & consumer insights to understand the need gaps within the category and consumer segments and drive brand strategies accordingly
  • Relationship building and coordination with related media partners & agencies
  • Develop on-ground ideas and properties to drive the brand proposition nationally
  • PR ideation for building buzz around the brand
  • Product management skills with focus on APP based products and BFSI service based offering to create communication and brand uniqueness

10 years - 12 years of experience

Lead - Brand and media management

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