Digital Marketing & Lead Generation Manager (w/m/d)

Teleperformance Germany S.à r. l. & Co. KG (Deutschland, Deutschland) Vor 20 Tagen veröffentlicht
Who we are

Teleperformance is a strategic partner to the world's leading companies, bringing solutions and enhancing customer experience during each interaction. We are the largest interaction expert team in the market: multicultural, highly skilled, and deeply knowledgeable, with a wide range of integrated omnichannel solutions, technology, and the highest security standards. For us, each interaction needs to be treated as unique.

We are a team of 300,000 + passionate employees. Located in 80 countries with 400 + facilities and 218,000 workstations.

Our people feel they are part of something way bigger than just a job. We try to make a positive difference in people's lives and make the world a better place.

About the role

Teleperformance is looking for a Digital Marketing & Lead Generation Manager to support our busy and growing Field Marketing & Strategic digital lead generation team in EMEA region. The successful applicant will be a hungry and hardworking self-starter, determined to forge a career in a fast pace marketing environment of a leading global business service organization.

Experience and qualifications
  • Execute a variety of strategic digital campaigns and online event marketing programs to fuel the pipeline, drive revenue, meet sales targets and corporate goals
  • Liaise between the regional sales & marketing team and the various functions of corporate marketing
  • Run multiple digital marketing campaigns and online events each quarter successfully in a reciprocal environment
  • Research and report creative online event options
  • Balance external agencies and vendors as well as work with internal teams; creative email marketing, product marketing, sales and web team. These relationships will tie directly to the success of the field programs.
  • Ability to collaborate with a team; comfortable with bringing abstract brainstorming ideas to concrete points of action
  • Handle executive briefing documents and meetings for campaigns and events
  • Excellent problem-solving skills with ability to creatively negotiate demands
  • Planning meetings and post event summaries
  • Possess extensive project management skills; leading an online event and digital campaign from its inception all the way to “post show” reporting (running in conjunction with Marketing Operations and Business Intelligence team)
  • Complete all internal documents; seeing them through the approval structure (Purchase Request and Return on Investment)
  • Excellent communication skills and ability to lead cross-department relationships
  • Own and be responsible for all deliverables and timelines
  • Act as the main point of contact for all external vendors as well as employees in order to effectively communicate our campaign and event presence
  • Build timely “post show” reporting statistics (financial reconciliation, lead input and Salesforce campaign creation)
  • Ability to work a flexible schedule and travel when required
  • Ability to multi-task and lead multiple projects at once while remaining fiscally responsible
  • Must be a self-starter taking initiative while simultaneously being able to adapt to sudden changes and work with minimal supervision
  • Results-oriented, customer driven, organized with attention to detail
  • Ability to assess and prioritize workload in a deadline and project-based environment
  • Experience with on-line registration systems and reporting
  • Ability to effectively communicate in German and English (written, oral and presentations); Spanish, Portuguese or French fluency a plus

Job requirements
  • Minimum of 3-5 years’ experience in a B2B demand generation or field marketing role.
  • Proven track record executing innovative and multi-part event and field marketing programs.
  • Attention to detail and discipline to follow established policies and processes.
  • Proven track record of creating and executing integrated digital marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.
  • Experience with account-based marketing programs and large account selling teams a plus.
  • Experience with measuring campaigns using Marketo and Salesforce.
  • Track record of developing and managing multiple marketing programs simultaneously.
  • Experience with targeting, segmentation and list acquisition to build prospect lists for field marketing program.
  • Familiarity with the business service and technology sales cycle and how to employ field marketing strategies to nurture leads, drive adoption, and accelerate growth.
  • Familiarity with web optimization and management
  • Google Analytics and/or Google AdWords certified a plus

Additional skills
  • Strong digital acumen
  • Well versed in leveraging data in marketing automation for personalization and creation of behavioral workflows
  • Ability to define processes and paths to project completion with limited documentation
  • Thrive in entrepreneurial environments and comfort working in evolving organizations

Being one of our people

It is our mission to always provide an environment for our employees that promotes happiness from the inside out. When you work with us, you are valued and inspired to learn, to teach, and to grow. We want you to come to work motivated to and proud to be on our team. That's why we continually invest in creating outstanding work experiences and endless development opportunities. We want you to be and feel at your best, always.

Teleperformance is an Equal Opportunity Employer

Contact us

Teleperformance Germany S. à r. l. & Co. KG

Afrodita Kermichieva Panovska
Head of Human Resources
Heinrich Hertz Straße 6
44227 Dortmund, Germany
T: +49 (0)800 880 90 900

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Digital Marketing & Lead Generation Manager (w/m/d)

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