Liabilities and Rural Marketing Team Member

Yes Bank (Mumbai, MH, India) 19 days ago

Job Description :

YES Premia, Corporate Salary & Rural Marketing


Business Unit

Reporting to
Team Lead – Brand, Liabilities & TPD Marketing

Responsible for driving marketing initiatives for key retail segments of the Bank: YES Premia, Corporate Salary, TASC and Rural Banking Group.
YES Premia
  • Managing marketing initiatives for YES Premia, YES BANK's Affluent Banking program
  • Responsibilities include working closely with the Program team towards program positioning and customer proposition
  • Creating a monthly marketing calendar of online and on ground activities
  • Supporting the program team for new customer acquisition and nurturing the portfolio towards deepening relationship, driving cross sell and increase channel penetration

Corporate Salary
  • Includes strategizing and executing marketing activities for YES BANK's Corporate Salary segment
  • Working with Product, Channel and internal marketing stakeholders for go to market strategy, portfolio deepening and quality enhancement of the segment
  • Closely working with digital campaigns and on-ground marketing team to deliver on monthly marketing calendar, campaign objectives and business goals
  • Tracking and monitoring effectiveness of campaigns across mediums. Identification of new initiatives to enable achievement of identified goals

Solutions for Trust Associations Societies and Clubs (TASC)
  • Marketing for this key liabilities segment includes shaping the product proposition and go to market strategy
  • Working closely with business teams for specific activities, solutions and local sponsorships for key accounts

Rural Banking
  • Responsible for Asset and Liability products for Rural Banking Group
  • Developing go to market plan for the launch of new and existing Rural Banking products, Microfinance, Financial Inclusion programs & the plan for year-round promotion of the same
  • Design customer communication for rural products across media for relevant target audience basis customer insights Identify clear metrics for evaluating spends on marketing
  • Conceptualize and design the communication and collaterals in line with the overall brand guidelines keeping in mind rural consumer
  • Tracking and monitoring effectiveness of campaigns across mediums Identification of new initiatives to enable achievement of identified goals
Qualifications :

Expected Candidate
PG in management with a specialization in marketing is preferred
Can be relaxed basis relevant work experience
Other Aspects / Skills:-
Stakeholder management, excellent communication skills and experience in planning and executing on-ground and online campaigns. Ability to multi task and be able to handle multiple projects simultaneously.
Work experience of 5 – 10 years. Prior marketing experience in a Bank or financial services industry would be preferred.

Liabilities and Rural Marketing Team Member

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