The vast majority of consumer journeys start online – they like to browse, research and compare products, even if they intend to buy in-store. The way consumers shop is reshaping the marketplace. As a result, many of our wholesale accounts (partners) are going through their own digital transformations. They are investing in how they reach the consumer online, whilst a new breed of accounts in the form of pure players and eMarketplaces have emerged in our digital ecosystem with new business models to service and sell to our consumers. At adidas, we are redefining our digital presence in a way that will push the future of digital and create premium experiences across all our consumer touchpoints to drive brand desirability, engagement and sales for our brands. The Digital Partner Commerce (DPC) team is driving this evolution in digital wholesale and through new business models across our worldwide organization.
adidas is a data driven organization, continuously leveraging analytics to inform better decision making. The DPC Data and Analytics team provides the wider adidas organization with access to internal and 3rd party data sources and develops standards & tools to turn data insights into actions. We provide methodologies and frameworks to monitor and measure performance of new initiatives and digital sales strategies.
Act as a business owner of global wholesale analytics solutions and tools in collaboration with the Digital Sales Solutions team.
Lead demand management for insights and analytics services and tools within your area of responsibility
Work with Global Digital Analytics to improve reporting structures and transparency across our owned and Wholesale channel to create one view of the total digital business.
Support Global DPC stakeholders by using digital analytics to define goals, measure appropriate KPIs, monitor performance and derive trends and opportunities.
Work with Global Digital Analytics to distil best practices for other markets and other adidas stakeholders, maximizing the use of analytics capabilities
Establish and maintain a strong stakeholder network with high level of trust that facilitates action-ability of insights.
Establish a fact-based culture in the organization by defining data driven decision processes.
Global Digital Brand (e)Commerce Digital Analytics
Digital Sales Solutions
Market / cluster / country business analysts
Market Acceleration team
Strategic Account Management team
Global & Market Sales Finance
Knowledge, Skills and Abilities:
A passion for delivering data-based recommendations for quantifiable improvements in business results and consumer satisfaction.
Growth mindset with entrepreneurial gene, display curiosity and a desire to learn and grow and build something great
Sufficient experience that you are a self-starter, know what questions to ask and a network to call upon to get support and guidance when venturing into new territory
Results-oriented as you have a bias for action and delivery that creates business value & impact. When problems arise, you reliably produce responses, thoughtful solutions then role up your sleeves to implement.
Requisite Education and Experience / Minimum Qualifications:
5+ years of professional experience, with extensive experience in the area of Digital Analytics (e.g. Web analytics, Digital Media/Marketing analytics, SEO Analysis or Attribution Modelling)
Proficient in MS Office, MSS and either Alteryx, R or Python
strong project management skills, including the ability to lead several projects simultaneously
first experience in DTC or Digital Wholesale (B2B2C) eCommerce environment
5+ years of experience in the area of data, analytics, planning