Manager Social Media & Community

Hasbro (Sydney NSW, Australia) 1 day ago

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection.

Wizards of the Coast, a subsidiary of Hasbro, Inc., and the world's largest publisher of adventure games

We are seeking a Social Marketing and Community professional to join our ranks and help build the future of the multiverse!

You will need every tool in your kit and spell in your book to get it done: engaging posts, a deep understanding of the ancient texts of community sentiments, a grappling hook and probably a few good memes!

This role will lead the social marketing and community in Pacific and the successful candidate will have passion for and experience in physical and digital game community management.


  • Develop strategic community development campaigns for Pacific in concert with regional and HQ based marketing teams.

  • Lead the strategy to craft compelling and informative player facing communications for announcements and game updates for Pacific.

  • Lead the strategy to engage and manage sentiments of community to foster a creative, vibrant and welcoming community in Pacific.

  • Keeping ahead of industry trends to continue exploring and exploiting marketing ideas at the bleeding edge of the industry.

  • Strong ability to advocate for optimal resources/investment for Pacific to drive robust long-term community development and engagement.

  • Establish and run rhythms of business with related regional and HQ teams to ensure the delivery and achievement of committed goals and ensuring high mindshare for Pacific.


-5+ years sales experience in social marketing and community management for consumer categories with preferred focus on collectibles/ gaming/ entertainment.

-Drive for results: setting clear goals along with leading and coaching team towards achievement of those goals.

-Financial acumen: management of budgets.

-Bachelor’s degree from a four-year college required with fluency in English

- Ability to juggle and manage multiple priorities under tight project deadlines required.

Highly Desired:

  • Hobby channel gaming experience. Paper based or digital

  • P&L management understanding (financial/business acumen)

  • Familiarity with Wizards products a huge plus – particularly Magic: the Gathering.

Manager Social Media & Community

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