Content Marketer (Remote)

PurpleRain (Bengaluru, KA, India) 16 days ago
Remote Friendly Other Asia Full-time

PurpleRain is a US-headquartered 8+ year old close-knit, fully distributed bootstrapped and profitable product startup with a 50+ rock star team members who enjoy the challenge of solving hard problems together with inc 500 clients globally through our B2B SaaS products.


We are a hybrid remote company, with in-house teams in Bangalore, London and remote teams globally in 20+ countries where each employee works from home or a co-working space.


Even though we're far away, we're in contact throughout the day in Slack, Basecamp and Zoom.


We encourage continual education through weekly lunch and learns and taking courses to keep us ahead of the latest advancements with yearly retreats.


Responsibilities

  • Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

  • Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost

  • This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion

  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.

  • Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why

  • Measurement and optimization of the program will be required on a regular and ongoing basis

  • Management of all creative resources including designers, writers, and other agency personnel

  • Integration of content programs with brand campaigns to drive the brand to demand.

  • Executive presentations on the program approaches and results will be required.

  • Design content marketing strategies and set short-term goals

  • Undertake content marketing initiatives to achieve business targets

  • Collaborate with design and writing teams to produce high-quality content

  • Develop an editorial calendar, delegate tasks and ensure deadlines are met

  • Deliver engaging content on a regular basis and inspire team members

  • Edit, proofread and improve content

  • Optimize content considering SEO and Google Analytics

  • Analyze web traffic metrics

  • Share content through various channels, ensuring strong web presence

  • Receive customer feedback and generate ideas to increase customer engagement


Requirements

  • BA/BS or equivalent working experience

  • Experience creating content for the web and growing a social audience

  • Editorial mindset that seeks to understand what audiences consume and ho to create it

  • Ability to analyze and present content and social performance

  • Experience with wordpress, Google analytics, Slideshare, and the top social channels

  • Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales

  • Proven work experience as a Content marketing manager

  • Proficiency in MS Office and WordPress or other Content Management Software

  • Understanding of web publishing requirements

  • Editorial mindset with an ability to predict audience preferences

  • Hands on experience with SEO and web traffic metrics

  • Expertise in social media platforms


So what can you expect after you apply? You will:


  • Take a brief survey. Be sure to check your email after you apply.

  • Have a phone conversation with someone on our Recruiting team. This is a high-level conversation about you, but also a good opportunity for you to learn more about us.

  • Meet with our Engineering team. This will be an opportunity for us to get an idea of how you got to where you are, and if where you want to go lines up with where we are going.

  • Provide us with some references.

  • Speak with a member of our senior leadership team. If you have made it this far, just be yourself, and everything will be fine.


Our Core Values

  • We lead with empathy: We believe kindness and empathy lead to effective communication. We assume good intentions and seek mutual understanding from our teammates, customers, and users.

  • We lean into vulnerability: We are not afraid to ask for help or give and receive feedback. We build off our failures and don’t shy away from tough conversations.

  • We rise above the status quo: The status quo leads to pain for the people we serve, our communities, and our clients. We do our best to rise above the status quo, and to do things that no one else are doing. On an individual level, we strive to improve ourselves and always be learning.

  • We match grit with wit: We're creative and resourceful. We find solutions to every problem

...and to further support you, we offer:

  • Excellent health, vision and dental benefits

  • talented, young and motivated team

  • 2x year all-company in-person retreats (fully paid for by us of course)

  • work with a fun team on a product that customers love

  • Share in our organization-wise personal development benefits and leave entitlements

  • Monthly perks reimbursement for Netflix/Amazon Prime

  • Monthly wellness reimbursement

  • Flexible work schedule with work-from-home options

  • A comprehensive tech setup.

Content Marketer (Remote)

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