App Growth Marketing Analyst - Senior

Wayfair (BE Berlin Berlin Germany BE, België) 3 dagen geleden gepost

Who we are

As Wayfair's EU Marketing team, we are building the marketing platform to run a pan-European online home & lifestyle champion with one key goal: Drive Wayfair’s success in the US all the way to Europe.

We are a diverse, international team of entrepreneurial minds and customer advocates. We love driving business impact and apply our highly data-driven mindset in steering our marketing investments to meet our ROI targets.

We have a “test & learn” culture in everything we do and tightly collaborate with a large group of data scientists and creative specialists working solely on marketing-related questions.

What you will do

  • You will join our App Marketing team and be directly responsible for a number of our programs, overseeing a material amount of ad spend.
  • You will operate our world class systems to further build out campaigns, adjust performance on platforms such as Facebook or Google
  • You will shape the strategy for your channel on the basis of analyses leveraging tons of internal data, using a diverse set of tools (e.g. SQL, Python, R, Excel) and techniques.
  • You will contribute to improving our own app user experience in tight collaboration with our App Product teams.
  • You will work closely together with our dedicated Data Science, Engineering and BI teams to co-define the evolution of our marketing platforms and tools.
  • You will collaborate across the full marketing team and with core business functions like Creative and Promotions in your day-to-day work.

What You Need

  • At least Bachelor degree in a quantitative field of study: math, sciences, economics, or business
  • 2+ years work experience, with a track record of delivering tangible business results in a data-driven role
  • Experience with statistical interpretation using real data (e.g., misreads/pitfalls with significance)
  • Minimum: advanced Excel skills and SQL experience (incl. table joins within relational database)
  • Preferred: usage of Python / R for data analysis
  • Strong business acumen, hunger for driving results and improvement-driven mindset - you quickly grasp KPIs and metrics, and constantly look for opportunities to improve performance
  • Open mindset and strong can-do attitude and make things happen in a fast-paced environment
  • Excellent communication skills in English

About Us

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.

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App Growth Marketing Analyst - Senior

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