Job Description

Get to know the Role :

  • Planning and implementation of marketing strategies and promotional events.
  • Leading the execution of each marketing campaign and activities to ensure flawless brand presence and coordination.
  • Responsible in achieving KPI and target set by Country Marketing Head

The day-to-day activities :

  • Design marketing strategies and plans to achieve company goals
  • Implement marketing strategies such as launching campaigns, promotion plans, merchandising, advertising, in-store and PR activities
  • Monitor campaign and business metrics based on targets given and be fully aware of trends and analytics, success and risks in order to increase rides
  • Control budget spending allocation between promo cost and media mix that best suits business objectives, across both online and offline channels
  • Support selecting, evaluating with vendors to deliver high quality work within timeline and budget provided
  • Collaborate closely with digital marketing manager, social media manager and partnership manager to deliver an effective reach of target audience
  • Consolidate data related to marketing campaigns and conduct post campaign analysis
  • Support creating promotion related 4W business in Bangkok, and updating to all stakeholders
  • Support tracking, extracting, and analysing data related to 4W promotion in Bangkok on a daily basis
  • Assist the team with marketing administration tasks

The must haves :

  • Education: Must possess at least a Bachelor’s degree preferably with a focus on Marketing, Economic, Business, Advertising, Communications, Public Relations and/or Business Administration
  • Branding marketing, online marketing, or performance marketing experience is preferred
  • Relevant marketing experience: At least 2 years of relevant marketing and public relations experience; startup experience, or consulting experience is preferred
  • Goal-oriented and can execute fast: Track record of success in achieving targets on time in a rapid growth, start-up environment
  • Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges
  • Collaborative, team player: Effective in engaging and influencing marketing and sales team members to achieve targets
  • Resourceful and creative: Can develop creative, innovative ideas for marketing through different channels to reach, engage and grow the GrabTaxi community
  • Highly detail-oriented: Ensure the quality of all marketing materials and communications
  • Good command in Thai and English: Fluency in spoken and written English is preferred
  • Computer literacy, MS-office and other instant program

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