Job Description


  • Responsible for designing and developing customer experience (CRM) strategies including segmentation strategies, customer journey mapping and customer value propositions using MADE
  • Develop inspiring creative briefs – underpinned with data - and help to shape effective creative work; measuring and refining this to ensure it meets objectives. 
  • Provide recommendations to senior stakeholders and category teams on how data can deliver a more personalised customer experience 
  • Input into data strategies and work with analytics and interpret data to provide learnings and recommendations for future campaigns 
  • Develop testing and targeting plans 
  • Work closely with the CRM team in the markets to help shape their marketing plans across a range of disciplines 
  • Partner with cross functional teams especially Customer Service, Insights, Content, Events and other marketing teams


  • Typically senior planner / senior data planner within a digital or CRM agency with extensive experience - either from an agency background or have client-side experience in customer marketing 
  • Deep experience with CRM tools for campaign management, marketing automation, business intelligence, and management of data partnerships 
  • Passion for using data to develop exceptional marketing strategies, able to arrive at key insights and turn these into actions
  • Good analytical and problem solving capabilities · Understanding of data and its relationship with CRM and digital


At Dyson ANZ we value you bringing yourself to work. We recognise the importance of your unique contribution and are receptive to hearing ideas that challenge the norm. Innovation is in our DNA and we are excited by adopting new ways to do things better.
We deliver an employee experience that matches the quality we give to our customers. A compressed working week, work-life balance that we live and breathe, regular social lunches and off-site gatherings, product discounts, novated leasing, additional paid annual leave and company paid parental leave form just part of the employee experience at Dyson ANZ.
We are members of the Diversity Council Australia
Save Job