Marketing & Communications | CRM & Analytics Manager

Accenture (Buenos Aires, Argentina) Publicado hace 41 días

Marketing & Communications | CRM & Analytics Manager

Marketing Operations for M+C is one of the Future Enterprise Towers, part of the Total Enterprise Reinvention program for Accenture Corporate Functions.

Our team of +440 people around +13 locations is a Global Shared Services operation with 9 lines of services aligned with M+C teams across all Accenture.

Marketing Operations for M+C services are People Comms Delivery, Program Management & Events, Account and Sales Enablement, Media Intelligence, Digital Enablement & Capabilities, Insights Engine, Paid Media, Creative Studio and Digital Execution Marketing.

We are searching for a Data, CRM & Analytics lead to work in our Account and Sales Enablement team (A&SE), supporting a key stakeholder as well as the A&SE lead.

Role Description

  • Lead and mentor 2 D&A advisors and 5 CRM leads, including strategic development and workflow management. ​
  • Cross D&A, Salesforce Excellence, Intelligent Services, Sales and Operations connection and collaboration.​​
  • Cross Planning & Operations collaboration and partnership with functional leads focused on Processes & Platforms, Campaign Management and Digital.​
  • Serve as a subject matter expert on the CRM and data needs of P&RM with internal partners and stakeholders.​
  • Thorough understanding of the P&RM business to set the strategic direction of the data strategy, including design and​ implementation.​
  • Establish near and middle term goals in alignment with M+C data driven strategy.​
  • Embed a data-informed culture across P&RM​ through upskilling, knowledge sharing and learning agenda. ​
  • Be a data translator that’s specifically skilled at understanding the business needs of the team and is data savvy enough​ to be able to talk tech and distil it to others in the organization in an easy-to-understand manner, replying to business​ questions and influencing strategy based on data. ​
  • Drive adoption and best practice use of MMS as a CRM tool, as well as other M+C and Sales data driven tools such​ as D&A dashboards, M+C Insights, Sales Analytics, etc. ​
  • Understand business objectives and team priorities to measure results through KPIs.​
  • Drive continuous improvement and official reporting, dashboards, and analysis.​
  • Oversee the collection, storage, management, quality, and protection of data.​
  • Actively innovate. Seek new answers, apply a tech and data first mindset, looking internally across Accenture to learn,​ challenge our assumptions and apply the innovation. ​
  • Remain current on and recommend team specific process, CRM best practice, and communicate changes.​
  • Create solutions in situations in which analysis requires in-depth knowledge of organizational objectives.
  • Provide overarching Account & Sales Enablement team support to the lead with a focus on people coaching, operations/delivery management, operational excellence, knowledge sharing, coordination of internal initiatives, training/learning, innovation, team building and engagement, news and communication, recognition, mental health and wellbeing, etc.


  • Education: Bachelor’s degree, university degree or equivalent; Marketing and Communications, Public Relations, or Business Administration.
  • Language: Fluency in spoken and written business English.
  • Applications: CRM or Marketing databases (preferably, Microsoft Office Suite, Data Visualization tools.
  • Experience: Minimum of 8-10 years’ experience with marketing and leading global teams.

Knowledge and Skills Required

  • Knowledge of marketing customer relationship marketing strategy and solutions (preferably
  • Proven understanding of marketing programs.
  • Demonstrates the ability to be comfortable with complexity, ambiguity, and uncertainty.
  • Can adapt to changing circumstances and restructure work accordingly.
  • Demonstrates awareness of the different ways individuals relate to change and provides the appropriate support and guidance.
  • Uses external and/or non-traditional sources of information to bring insight to problems.
  • Brings the best skills from other parts of the business to our clients (internal and external) in the development and/or implementation of solutions.
  • Develops and consistently applies a naturally collaborative approach, being responsive and following through on commitments.
  • Communicate effectively with leadership team – build connections and develop relationships.
  • Ability to drive end-to-end projects with multiple stakeholders.
  • Storytelling – Presentation skills – Be able to customize messages to make them relevant to the client.
  • Be able to organize and structure productive and efficient team meetings based on meeting objectives and format.
  • Be able to propose creative, practical, differentiated, and innovative solutions that are relevant to the client situation.
  • Adapt to change quickly with an eagerness to try and learn new things.
  • Proven ability to build effective working relationships with multiple teams across business areas, functions and geographies and manage competing priorities simultaneously.
  • Early adopter on new data driven trends.
  • Ability to analyze data and problem-solve with high commitment to quality client service.
  • Identifies problems, proactively raises data discrepancies, and continuously looks for improvement opportunities.
  • Methodical and process orientated.
  • Experience with Microsoft Office Suite (especially Excel) at an upper intermediate to advanced level.
  • Be able to work under tight deadlines, plan accordingly and seek support when required.
  • (Nice to have) Data Visualization Tools experience – (Power BI – Qlik View).

    Please consider submitting only resumes in English.

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