Marketing Communications Manager

Ayming (Düsseldorf NW, Deutschland) Vor 12 Tagen veröffentlicht

Your mission

You are a dynamic and hands on leader who shapes, leads and drives our (Digital) Marketing & Communication activities, to increase lead generation and improve brand awareness, with the aim to become market leader.


About Ayming

Ayming is a leading international management consulting specialized in Grants. Ayming has a global footprint with presence in 14 countries: Belgium, Canada, Czech Republic, France, Germany, UK, Ireland, Italy, Netherlands, Poland, Portugal, Spain, Slovakia, and USA. With a staff of approximately 1,400, it achieved a turnover of €162m in 2019. The Ayming values are: Team Spirit, Integrity, Passion, Pragmatic, Creative and Open Minded. We support our people by empowering them with trust so they can be successful in their professional lives. Learn more: http://ayming.com


The Situation:

Germany is at the dawn of the implementation of a new funding instrument for research and development (R&D) activities. This funding scheme -the so-called ‘Forschungszulagengesetz’ (FZulG) was implemented on January 1, 2020. This new legislation makes it possible for 100.000 companies in Germany to apply for R&D refunds by means of tax credits, up to a maximum of 1 Mio. € per company (depending on the overall R&D expenses).

Although new for Germany, for Ayming this kind of funding scheme is already daily business: in most of the countries where Ayming has presence, such an instrument is in place for already many years. We support companies (from small enterprises up to very large industries) to apply and optimize such funding schemes, it is the key expertise of Ayming.


Key areas, what we expect from you:

Reporting to the Sales Director, and Corporate MARCOM Director, you will:


Set up the business expansion strategy


  • Design and implement Ayming (Digital) marketing strategy and be responsible for the related expenses
  • Identify new niches and markets and set up the go-to-market strategies
  • Monitor the market (investigate new segments, test your offers) and watch competitors
  • Analyse, plan and evaluate the product line performances
  • Be the driving force that fosters the integration between Sales, Delivery and the MarCom team.
  • Relate to internal stakeholders and provide competitive intelligence in order to refine the target audience, improve the value proposition


Propose and execute field marketing operations:

  • Generate and nurture leads as a main priority
  • Website development: optimize Ayming’s website performance by improving its site structure and conversion funnels based on Ayming’s marketing objectives and assist in the implementation of business requirements of the technology chosen
  • Feed our lead nurturing program through digital actions
  • Perform keyword research, bid management and funnel optimization;
  • Social media marketing: developing an online presence by attracting relevant internet followers through LinkedIn, Twitter and other relevant social media and networks through content curation and conversation management
  • Pay-per-click (PPC) campaigns: attract relevant visitors through Google Adwords and LinkedIn sponsored content
  • Assist and drive Ayming’s team in its social selling activities and optimize the usage of LinkedIn, Sales Navigator, PointDrive, …;
  • Keep up to date with digital trends, identify and implement untapped online media opportunities in support of Ayming’s business including mobile, social media, development of blogs and forums
  • Run our on-line marketing campaigns
  • Improve business and product pitches
  • Manage and improve our database (prospects and clients) and manage our external partners; database providers, social media experts etc.
  • Take part of the internal MarCom activity and exploit best practice sharing
  • Report monthly on sales and marketing KPI’s & performance, P&L statements


Reinforce Ayming brand awereness and positioning in Germany

  • Evaluate and improve Ayming positioning and brand awareness
  • Copywrite communications content
  • Work with PR agency to develop content marketing


Your profile

  • You are digitally savvy and at ease with a multitude of digital platforms
  • 5/7 years of experience, background in the B2B sector with both high value-added services (Consulting companies, Banking, Startups, Marketing Agencies, Software, Telecom, Insurances etc.) strong marketing ops.
  • You look back on your first work experience in digital marketing and digital campaigns
  • Hands-on and entrepreneurial spirit, energetic, creative, result-driven, self-starter, excellent interpersonal skills
  • Languages: excellent level to communicate seamlessly in German (C1 /native speaker) and very good command of English
  • You are proactive and have an open-minded attitude
  • You are independent and goal oriented
  • You have a bachelor’s degree (preferably in Marketing), or IT or equivalent by experience;


Our offer

In our thriving and growing business, you work in a dynamic team ready to anticipate opportunities and meet challenges. You will have the chance to work independently and will be able to count on our gratitude for each additional achievement.


Our offer also includes:

  • A permanent contract;
  • A remuneration package with a variable bonus linked to your results and other benefits;
  • The possibility to develop your digital skills across a wide range of platforms in a vibrant business environment;
  • Stimulating working environment, access to an international and dynamic company with ambitious plans for the future.
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