Senior Marketing Coordinator (Covering EMEA and Asia Region)

Hasbro (Hong Kong, Hong Kong) 1 day ago

Main Purpose:

Hasbro is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-know and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERINGand MONOPOLY.

As a global company with more than 5,000 employees working in Asia Pacific, US, Canada, Europe, Middle East, Africa and Latin America, Hasbro offers tremendous opportunities for those looking to make an impact in a challenging yet rewarding field. We are an industry where, fun, passion and energy count!

To drive strategic marketing plan and direction for EMEA and Asia, we are looking for a solid team support coordinator to join our team. This role is the backbone of the operation of the team, he/she will be critical in streamlining our process and maintaining operational excellence. The candidate will play a key role in handling various coordination tasks and managing relationships with internal and external key stakeholders.

Responsibilities:

Marketing Strategy Planning and Support

  • Partner with the Regional Category & Insights manager on category and consumer insights utilizing NPD data and internal POS on an ongoing basis and during key activation periods
  • Admin support for Strategic Brand Planning needs driven by the Regional Marketing Director and SBM/MM
  • Creation of local market key Activation trackers (Party/Pulse)

Category and Product Administration support

  • Update and maintain key marketing materials: e.g. shape of the line documents
  • Support the Marketing Director and SBM/MM in the delivery of other ad hoc projects within budget and timelines
  • Ensure that Marketing data is correct and maintained in internal planning systems (such as P2M)
  • Liaise with Global teams for all product set-up requirements and to ensure data accuracy
  • P2M Updates: responsible for updating the system based on direction from brand leads

Administrations support for Go To Market Execution

  • Co-ordinate the ordering, monitoring and tracking of product samples for Marketing initiatives and partner needs (where applicable)
  • Asset (e.g. product pictures) delivery to agencies / partners and partnering with GCO on critical needs
  • Support all marketing activities including promotions and presentations
  • Responsible for creation and upkeep of activation tracker
  • Be the custodian of samples from our global sourcing organization whilst they are being used for events (tbc depending on further preview process)
  • Manage and co-ordinate the forecast, order and tracking of all samples for events and on-shelf stock from DCs, ordering of finished product samples for promotions
  • Adhere to all security processes for secure IP Samples and assets by using the tracking system (tbc depending on further preview process)
  • Forecast and monitor sample costs until all accurate costs are in
  • Support in the delivery of Toy Fair and other events, if required and relevant
  • Track customer ratings and make the Brand Manager or Customer Service aware if action needs to be taken
  • Coordinate product catalogue (Hasbro catalogue)

Finance

  • Raise purchase requisitions (PR’s) and submit for approval
  • Liaise with internal stakeholders to follow PR’s through approvals to become Purchase Orders PO’s
  • New vendor setup and SOXX renewal
  • Track and chase money movement with Finance, as requested by the marketing team
  • Maintain finance tracking documents for ease of reporting
  • Pricing set up sheets (Work cross-functionally with Sales and Finance team for the set-up and pricing of retailer programs and displays)

Experience Required:

  • Evidence of managing a large volume of data and project management
  • Experience of working in administrative and data role
  • Ability to interact with those in other teams
  • Experience of working in multi-discipline and remote teams
  • Ability to work autonomously in a fast-paced, changing industry
  • A confident and effective communicator, with people at all levels and cross culturally, both verbal and written
  • Good cross functional networking skills, ability to persuade and influence
  • PC skills – Excel, Word and PowerPoint
  • Attention to detail
  • Provides sound rationale for recommendations
  • Research and analytical skills
  • Fluent in English is a must
  • Experience of creating effective data analytics as a tool to either inform, train or negotiate with others
  • Project management
  • Influencer:
    • Uses factual and emotional information
    • Navigates stakeholders internally and externally to optimize results
    • Team player

Senior Marketing Coordinator (Covering EMEA and Asia Region)

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