Digital Marketing Copywriters

Infragistics (Sofia, Bulgaria) 10 days ago

Infragistics provides the world’s largest enterprises with tools and solutions to accelerate application design and development, and foster team collaboration. More than two million developers worldwide use Infragistics’ enterprise-ready UX and UI toolkits to rapidly prototype and build high-performing applications for the cloud, web, mobile and desktop. Infragistics’ Reveal reimagines what business users can achieve with self-service business intelligence visualization, while Indigo.design, introduces design-to-code efficiencies during the designer-to-developer handoff. Infragistics clients represent 100% of the S&P 500, including global software providers who rely on Infragistics when reliability and performance are non-negotiable.


We are currently looking for Digital Marketing Copywriters who will be responsible for delivering engaging content to our with users through every stage of the customer journey. These persons will be writing the content for product initiatives including website pages, landing pages, emails, video scripts, chat bots, in app messaging, customer stories and search ads. As well as the writing and editing of core content for SEO such as white papers, presentations, blogs and other public-facing communications.




Primary Responsibilities:


  • Own the product and brand messaging . Write clear, concise, compelling web copy that Integrate product messaging, brand voice, and digital best practices to support overall business goals.
  • Conduct competitive research to identify our strong and weak points.
  • Play key role in scaling marketing automation efforts through content that is tailored to different audience groups at different stages in the buyer’s journey.
  • Collaborate with SEO Specialist to implement SEO best practices and create high quality content to target relevant keywords and increase organic traffic.
  • Work with creative team to produce compelling video scripts for product explainer and sizzle videos, tutorials , YouTube descriptions, video ads and more.
  • Manage the content marketing traction channels to drive traffic, engagement, and leads to deliver sales and customer retention
  • Write and edit blog posts both for internal and external publications.
  • Define key performance indicators for each content marketing strategy and measure results against predefined goals.
  • Co-manage the pipeline and development of customer success stories with product managers.
  • Work with PR team to write and manage the press release.



Requirements:


  • 3-5 years of Copywriting experience.
  • Outstanding verbal and written communication skills.
  • Strong English a must.
  • Knowledge of UX products and UI frameworks a plus (Indigo.design, InVision, Baslamiq, Adobe XD, Angular components, .net, etc.).
  • Knowledge and usage of analytics tools a plus (Power BI, Tableau, looker, Domo etc.).
  • Excellent headline writing, email subject line writing, copywriting, and conversion optimization skills.
  • Knowledge of digital marketing tactics, email marketing and analytics.
  • Hands-on experience with Content Management Systems a Plus (e.g., WordPress)
  • SEO knowledge is a plus.
  • Outstanding verbal and written communication skills.
  • Proactively manage multiple projects, from start to finish, to meet priorities and requirements in an agile environment.


We Offer:


  • Open, friendly, collaborative working environment with cutting edge technologies.
  • Learn and improve top-notch, commercial software development practices through on-the-job experience and ongoing professional development programs.
  • Work with many other skilled developers all over the world.
  • Additional health insurance;
  • Food vouchers.
  • Flexible working time.
  • In-house massage;
  • Sport and relaxing activities - xBox, table tennis, foosball in the office.
  • Open PTO (paid time off) policy (20 + days) with manager’s approval.



Interested? Send us your Writing Portfolio and a recent Resume! 


Your application will be treated with respect and confidentiality! Only shortlisted candidates will be contacted.




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