Frontline Marketing Manager- CBL

The Coca-Cola Company (Beijing, 中国) 11天前发布
Full-time

​As a true Frontline Marketing Manager equipped by breadth and depth of experience/knowledge, you need to live the growth behaviors and act with an open & growth mindset to inspire bottlers and Marketing team with high level of trust.  

What You’ll Do for Us 

To contribute marketing strategy development and support Frontline Marketing Director, including: 

  • Bottler’s alignment on Marketing strategies & integration of plans (partner with Franchise and C&CL), to identify & prioritize the big bets in market. 
  • Frontline marketing strategy and insights to support segmented marketing approach in terms of geographic & channel perspective.  
  • Localization and real-time amplification of campaigns (through IMX). 
  • Brand activation: experiential, POS (supported by IMX). 
  • Support the system in customer marketing. 
  • Regional DME allocation and spending, including ATL & BTL. 
  • Agency management. 
  • Regional innovation strategy - packaging/flavor/development. 
  • Seamlessly apply best practice from other markets, including CBL, SCCL, and other OU team. 

Qualifications & Requirements 

  • Degree qualified.  
  • Proven track record of leading complex projects with multiple stakeholders 
  • Relevant experience in consumer marketing or operation.  
  • Fluent verbal and written English 
  • Located in Beijing – 20%-25% travel 

What We Can Do For You

Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.


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Frontline Marketing Manager- CBL

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