Performance Marketing Manager

RateMyAgent (Melbourne VIC, Australia) 12 days ago
The Job Description...
Company background
RateMyAgent launched in 2014 and our founders (Mark and Ed) are still active in the day to day running of the business.
We have an awesome innovative tech culture, tonnes of energy and a focus to deliver amazing outcomes. Our culture means that teams can enjoy ownership of their products and the autonomy to innovate; backed by our belief in cross-functional collaboration, experimentation and learning. 
There are currently over eighty employees and we are surrounded by expert partners and advisors. We are listed on the ASX: RMY.
Ratemyagent.com.au is Australia’s No. 1 real estate agent ratings and statistics website. It provides recommendations, rankings and reviews for real estate agents in Australia. We have ambitious plans for international growth (with current focus on the USA). We’re on a mission to be the global no 1. Real estate ranking and statistics service globally. We’re constantly asking ourselves how we can make buying and selling a property better, so if you’re curious, motivated, and want to help us change the future of our industry, get in touch. It’s the chance to be part of something huge. 
The Role
 
 
This is a dream role for a driven and experienced PPC & SEM marketing specialist who thrives in a tech environment.
 
The property industry is booming and RateMyAgent has ambitious plans of taking one of it’s self serve digital marketing platforms (Promoter) from a display and social media, to a full service advertising tool, starting with PPC.
 
In a newly created role, we are looking for an innovative problem solver who can work collaboratively with Product, Development and Sales to identify and solve our customers marketing challenges, then scale those solutions across our established customer network in Australia, New Zealand, USA and future markets. 
 
The core focus of the role will be all things paid digital – SEM, PPC, landing page creation, campaign analysis and optimisation.
 
The ultimate goal will be to create a lead funnel which can be scaled into a self service platform globally
 
Monitor and maintain performance and analytics of the Facebook and Google suite of Ads including setup tracking infrastructure using data analytics
 
End-to-end lead generation campaign setup including B2C and B2B as required (SEM/SMM, Display, Video, Affiliate etc)
 
Identify and resolve issues to improve performance with active campaigns 
 
Collaborate with the wider Product team to guide product development and optimisation strategies through smart and fast testing for Promoter
 
Be passionate about emerging trends and technology, and evangelise them internally and externally
 
Maintain an understanding of existing and emerging platforms, including the latest advertising policies, innovations, evolving marketing opportunities and technologies in the digital media space
 
Analyse user behaviour and customer journeys to propose new creative ways for us to engage with our users online, with insights grounded in data
 
Provide the marketers perspective and expertise in the product development team to guide prioritisation of features and product builds
Benefits
RateMyAgent offers a competitive salary and benefits.
Flexible working:
The world has changed and so have we, we support you working remotely and from our office. (Melbourne/California teams)
Wellness initiatives:
2 wellness days a year on us
Social:
Company-wide collaboration such as, product showcases, coffee with the exec sessions, culture, and loads of social events (virtual and in-person).
Hackathons:
We are proud of our hackathon culture and host 3 hackathons a year where the whole company gets involved! 
Leave:
A day off on your birthday on us!
Paid Parental Leave:
We want to support you as your family grows so we offer paid leave for the special times as well as flexible working options.
Learning and Development:
Whether it's a short course, conference, or even a book that will help you with your learning and development, we have a healthy training budget in place for permanent staff so you can continually learn and grow
At RateMyAgent, we appreciate the value that comes from having diverse employees. Whether that be diversity of age, disability, sex, gender, sexuality, pregnancy, race or religion, we strive to create a team where anybody can thrive. We strongly believe a varied workforce creates a more innovative company with a broader perspective. Wherever you’re from, whatever you believe, all we ask is that you have drive and share our company values (Customer Obsessed, Do the right thing, One Team, One Dream, We Hustle We're Straight Up and Give a S *)

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