Digital Growth & Performance Marketing Manager Digital Growth & Performance Marketing Manager Berlin, BE, DE Dec 30, 2020

About the Unit

For over a century, Yara has worked to feed the world and protect the planet, and our mission is to do so in a responsible and sustainable way. Yara Farming Solutions will lead the transformation towards more sustainable and efficient food production through innovative approaches in digital farming and agricultural transparency that lead to the overall reduction of the carbon footprint of crop nutrition. 

Over the past decade, the agriculture industry has witnessed a dramatic surge in investment towards the digitization of farming by large incumbents, tech multinationals and innovative start-ups across the world. This development has caused the proliferation of data-based services aimed at improving farmers productivity and agricultural efficiency at large. However, to this date no company has achieved the sufficient depth and breadth of information required to offer transformative, field-specific services, and many challenges prohibit farm and field data sharing at scale.

Responsibilities

We are looking for a Digital Growth & Performance Marketing Manager with experience in planning, building and execution of online marketing campaigns across various channels incl. Facebook Advertising, Google Display, Search Engine Marketing and Optimization. This role will be responsible for driving ad campaigns throughout Yara Digital Faming’s start-up ecosystem, ensuring efficiency and sensitivity of user acquisition and activation.

In this role you will :

• Become part of a multidisciplinary and international team, supporting our marketing activities with major focus on the area of Performance Marketing
• Learn about agriculture and farmers, their current issues and how technology and digital tools help them solve problems
• Build effective marketing campaigns across various marketing channels
• Experiment with different acquisition strategies and work with other marketing specialists on driving growth through innovation
• Optimize online marketing campaigns and drive changes based on data insights using our extensive analytics architecture
• Support other specialists with your extensive knowledge of online marketing practices

Profile

• Strong experience in building, optimizing and managing online marketing campaigns across multiple platforms (Google Ads, Facebook Advertising, Twitter, etc.)
• Strong affinity towards data and experimentation
• An ability to crunch numbers, find insights and deliver tactical directions based on them.
• Omni-channel experience with knowledge about multiple online marketing disciplines reaching beyond paid advertising
• Experience in developing data driven digital marketing strategies based on digital acquisition technologies, segmentation and consumer insights with measurable in market success
• Experience working with tool stack in the area of: SEM (SEMRush, Keyword Research, etc.), Reporting (Tableau, Power BI, etc.), Productivity (Asana, Trello, Jira, etc.) and Advertising (Facebook Ads, Google Ads, DoubleClick, etc.)

What we can offer:

• The opportunity to shape an organization in its early stage
• To directly impact on products that provide real value to farmers and industries based on an honest business model
• A flexible yet stable environment in the newly founded digital unit of a global company
• Flexible working hours and support for part time working models
• Support for personal development, trainings, conferences and continuous learning

Additional Information

The recruitment process will be managed by Korn Ferry, and by submitting your application you acknowledge and confirm that your application details can be shared with them.  Korn Ferry will manage your data according to their privacy policy ( https://www.kornferry.com/privacy ) and Data Processing Agreement entered  into with Yara.

KNOWLEDGE GROWS THROUGH DIFFERENCES:

Yara is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. We believe that creating a diverse and inclusive work environment is not only the right thing, but also the smart thing to do. To deliver on this, Yara has firmly anchored Diversity & Inclusion (D&I) as one of our top 7 strategic actions and has more than 400 employees worldwide involved in D&I ambassador networks.