Marketing Manager

William Adams (Clayton VIC, Australia) 23 days ago

With over 90 years as a Caterpillar Dealer, William Adams has proudly made its mark.  Together with Caterpillar, we've been there for customers - selling and servicing the best equipment in the world - on land, at sea, in construction, mining and industry. 

We are now on the search for a dynamic, innovative and strategic Marketing Manager to take our marketing to the next level.


You will be responsible for developing and implementing marketing initiatives in line with Caterpillar and dealer programs.  This includes developing and implementing retention and loyalty marketing initiatives that reinforce the company's value proposition to our customers.

You will have overall responsibility for expanding our digital footprint, social media presence, online parts sales, marketing automation and online lead generation capabilities.

Key responsibilities of this role include:

  • Developing and implementing marketing and communications programs and campaigns to drive incremental sales
  • Participating in the development and implementation of the marketing group's strategic plan and the direction of the team  
  • Working in consultation with Caterpillar's marketing team to implement programs and strategies where they align with our overall strategic goals and objectives 
  • Oversee the development and implementation of the eChannel activities including social media, website content and intranet content 


You will be a pro-active and confident individual with strong ambition to implement and drive positive and innovative change within the business.  As a leader in our business you will play a key role in managing, coaching and inspiring our Marketing team, as well as successfully partnering with the entire business.

To be considered for this role you will have the following skills and attributes:

  • A creative and enthusiastic personality
  • People leadership experience in a similar marketing role
  • A degree in Business, Marketing or related field
  • Highly developed computer and systems skills including web platforms
  • Sound digital design background and understanding of e-commerce platforms
  • An analytical approach with the ability to consult and advise on strategic plans and present to senior management 
  • Foster strong professional relationships with people at all levels

You will be a part of a productive and collaborative team who are down to earth, passionate and pride themselves on living our values:

Integrity  -  The Power of Honesty
Excellence  -  The Power of Quality
Teamwork  -  The Power of Working Together
Commitment  -  The Power of Responsibility
Sustainability  -  The Power of Endurance

 Join the William Adams family and make your mark!


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