Marketing Manager - Asia 市场部经理-亚洲

Cummins (Wuxi, 中国) 1天前发布

Description

 

Description:

  • Uses marketing skills to support the implementation of marketing strategy for an identified product line or geography. Works with multi-cultural teams to successfully achieve and exceed business goals.
  • Leads the development of marketing plans by preparing market research, pricing analyses, and interpreting data for discussion with marketing leaders.
  • Works with leaders to develop marketing communication plans; prepares drafts of marketing communications.
  • Leads project management support and communicates plans, deadlines, and achievements to marketing leaders; works across regions with marketing teams to execute projects.
  • Participates as a representative of Marketing on Value Package Introduction project teams.
  • Understands the global brand strategy and aligns work products to that strategy.
  • Documents and understands marketing and sales systems and processes; collects and interprets customer satisfaction data; integrates Voice of the Customer into marketing plans.
  • Learns relevant channel to support activities.
  • Participates in continuous improvement activities as the marketing function representative.
  • Coaches less experienced marketing specialists.

Qualifications

 

Skills:

  • Balances stakeholders - Anticipating and balancing the needs of multiple stakeholders.
  • Customer focus - Building strong customer relationships and delivering customer-centric solutions.
  • Plans and aligns - Planning and prioritizing work to meet commitments aligned with organizational goals.
  • Resourcefulness - Securing and deploying resources effectively and efficiently.
  • Communicates effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
  • Drives engagement - Creating a climate where people are motivated to do their best to help the organization achieve its objectives.
  • Translating Relevant Market Data - Collects and categorizes customer voices and market information by leveraging appropriate research tools and techniques; analyzes research findings to identify opportunities to deliver customer solutions.
  • Channel Awareness - Explains and contextualizes industry structure, dynamics, and path to market in order to advance organizational goals.
  • Marketing Plan Management - Develops marketing mix recommendations based on the 4 P’s (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates framework to evaluate market responses and business performance.
  • Market Analysis - Researches information using meaningful and valid sources and data to expand your knowledge of markets; analyzes findings by connecting dots and identifying trends to create a coherent image of the market; summarizes relevant insights by condensing, prioritizing, and translating how these impact our business.

Education, Licenses, Certifications

  • College, university, or equivalent degree in Marketing, Sales, Business Administration, or related subject required.
  • This position may require licensing for compliance with export controls or sanctions regulations.

Experience:

  • Intermediate level of relevant work experience required.
  • Knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) required.
  • Ability to analyze and categorize large datasets based on macro-economic view of the market. ​
  • Ability to communicate and demonstrate business value based on market understanding. ​​​​​​​
  • Understand and champion business case development process at both technical and commercial level.
  • Experience leading and execute marketing plans suited to the customer, market and business needs.
  • Experience of leading remote teams and working in a matrix organizational structure.

Preferred:

  •  MBA or equivalent qualification in Marketing or business-related field.
  •  Knowledge of Power generation market segments.
  •  Previous experience of using marketing CRM tools or campaign management cloud-based tools.

Job

  MARKETING

Marketing Manager - Asia 市场部经理-亚洲

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