Marketing Manager - Personalisation and Automation

News Corp Australia (Surry Hills NSW, Australia) 1 day ago
Marketing Manager - Personalisation and Automation Surry Hills NSW, Australia
+ Lead editorial newsletter and My Australian site personalisation projects
+ Make a difference as part of Australia’s most influential media organisation
+ Opportunity to drive creativity and collaboration
Support and enable the Personalisation strategy to achieve growth and revenue ambitions for the digital subscriptions business. The Marketing Specialist is responsible for leading the editorial newsletter and My Australian site personalisation projects.
What’s the role?
+ Lead editorial newsletter and My Australian site personalisation projects
+ Transition newsrooms to best practice habit forming contact frameworks including consistent send schedules to manage frequency thresholds
+ Partner with Metro Editorial teams to optimise newsletter & alert contact by creating and delivering personalized and rich content experiences which drive engagement and active days
+ Leverage machine learning content recommendation models to execute and manage personalisation and automation - while ensuring the right balance between curation and automation
+ Create an always on test and learn plan to optimize newsletter / alert comms ensuring the best experience is delivered to our customers
+ Report and analyse qualitative and quantitative engagement results and deliver to key stakeholders
+ Create and maintain awareness of newsletter program progress, learnings and performance across all stakeholder groups
+ Work with Technology and Marketing Ops to create efficiencies for delivery newsletters and audiences Insights & Strategy
+ Contribute to the development and delivery of a customer contact strategy across editorial and marketing communications
Who you are
+ Proven understanding of digital and CRM marketing principles with experience in omni channel campaign delivery
+ A keen interest in new technologies, using AI and machine learning to drive improved customer outcomes at scale
+ Comfortable using data driven approaches to develop targeting, measure, interpret results and optimise
+ Self starter and motivated individual with a bias for action who enjoys a fast paced dynamic environment
+ Exceptional interpersonal communication and ability to collaborate and influence stakeholders of all levels
+ Tertiary qualifications in Marketing or similar field
What’s in it for you?
+ Collaborative environment
+ Opportunity to innovate, challenge the norm and pioneer the way forward
+ Support and development
+ Work with some of Australia's most recognised and prestigious brands
+ Make a difference as part of Australia’s most influential media organisation
Who are we?
We are News. We are Sport. We are Lifestyle. We are News Corp Australia.
The nation’s most influential media organisation, and the largest publisher across print and digital. News Corp Australia reaches an unduplicated audience of 16 million Australians every month. As well as our famous news and sports brands, we lead the way in fashion, food, health, real estate and parenting platforms.
Where do I sign?
Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers
Type: Permanent
Category: Marketing
Reference ID: AU1234AP000086
Date Posted: 20/10/2020
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Marketing Manager - Personalisation and Automation

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