Demand Generation Manager - Paid & Analytics

Enghouse Interactive ([...] is looking a specialist in executing, managing and continously improving paid acquisition and performance B2B marketing campaigns as well as setting up their tracking and measurement to improve the ROI on our user acquisition and retention campaigns, whilst streamlining all the campaign execution and reporting processes in line with the business KPI and reporting templates.

This role can be based in our Leipzig office or Home Office based in the DACH region. 

In this role, you will have the opportunity to: 

• Manage paid ad campaigns across search, display, social, retargeting, affiliate and native ads
• Build and maintain reporting templates and dashboards outlining the KPIs and performance metrics (CPC,CPM,CAC vs LTV, ROAS, CPL etc.)
• Experience running and reporting on A/B tests with campaign creative, copy and targeting
• Introduce new targeting and audience expansion ideas backed by data and analysis
• In collaboration with the designers, copywriters and internal stakeholders, manage the campaign creative process from scratch in line with the campaign objectives

We are looking for someone who:

• Localization experience having managed and run acquisition campaigns in multiple regions and languages
• Experience in SEM and SEA
  
• Keen understanding of ad campaigns in Google Ads, Facebook Ads, Linkedin Ads and affiliate marketing networks
• Experienced in marketing analytics using data processing and analysis tools
• Good MS Excel skills
• Organized and analytical team player
• Fluent in German and English
  

We offer to the candidate:

• An interesting and challenging job in a leading tech global company
• Be part of a dynamic team with high focus on delivering results and that sees a problem as a chance to find a solution
• Flexible working hours
• Home office in the Germany or Austria
  

Company description:

Enghouse Interactive is a division of Enghouse Systems Limited, a publicly traded Canadian based software and services company founded in 1984. Enghouse shares are traded on the Toronto Stock Exchange (TSX) under the symbol "ESL". Enghouse Interactive is a leading provider of state of the art contact center software and videoconferencing solutions that enable our customers to leverage meaningful, daily customer interactions to deepen customer loyalty and uncover new opportunities to add value, profitably. 

Visit us at: [...] apply for this opportunity, please send your resume in English.

We thank all applicants for their interest. Enghouse Systems is an equal opportunity employer. Severely disabled applicants with equal qualification will be given particular consideration.

#LI-EI8 

#LI-Remote