The Marketing Manager – Global Demand Generation, Automotive (m/f/x) is responsible for driving new demand and brand awareness in the automotive target audience. Their goal is to generate leads and pipeline through integrated marketing campaigns and programs, as well as retaining customers and growing business in the connected and automated driving space. The Marketing Manager – Global Demand Generation, Automotive oversees the full-funnel marketing approach and collaborates closely with other stakeholders to achieve shared goals.
You have at least eight years marketing experience and ideally managed integrated marketing programs in a leading international B2B or B2C organization within the automotive industry or on the creative agency side. You gathered applied knowledge of the different types of marketing required to develop true 360 degree marketing campaigns (digital, social, direct, account-based, etc). You are a cross-team player with experience in collaborating with sales and/or product management organizations, and advertising agencies. Last but not least, you have highly effective communication and presentation skills and can work easily with all levels of the company.
HERE is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, age, gender identity, sexual orientation, marital status, parental status, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.
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