The CompanyImerys is a world leader in creating specialty solutions that improve everyday life through minerals. Our success is built on our people, and creating an environment where our 17,800 employees around the globe can thrive. We passionately believe that our teams are at their best when they have the opportunity to learn, collaborate and find new ways to solve our customers’ challenges, no matter what part of the business they are in.
We can offer you a variety of work and real opportunities to make an impact and be part of our evolution. If you want to grow your skills and develop your career, find out more at [...] PositionAgriculture Marketing Manager
Support and provide inputs to Marketing, Sales and S&T teams concerning markets, competition, customers and business strategy related to Agriculture and specifically growing media, fertlizers, biostimulants and plant protection products
Develop Marketing Intelligence tools, sources and processes, as well as analyses to support strategic decisions and distribute market information across EMEA organization.
KEY TASKS AND RESPONSIBILITIES
Conduct market research and competition analysis to understand demand drivers and determine differentiated needs (product specifications, service attributes) of the Market Segment and its Subsegments (by application, area, customer).
Elaborate and contribute to the development of Agriculture Segment Strategy by assessing current and future market trends/ conjuncture trends/competition activities, customer needs and impact of new technologies, with the aim to develop future objectives and strategic plans together with Sales and S&T.
Manage projects for new or differentiated products/applications and for geographical expansion for the Market Segment by exploiting the existing expertise/know-how of the Group and the emerging synergies in cooperation with S&T, regional sales and Tech support teams.
Support the Market Segment in analyzing new challenges and opportunities for successful cooperation and interesting participations and partnerships to strengthen the own market position, to avoid new competition and to create new growing possibilities
Manage the design and implementation of a comprehensive communication’s action plan to promote the market awareness of the Segment’s products and applications in collaboration with Communication Dept.
Support pricing analysis by monitoring competition
Responsible for the knowledge management of the Segment
Update the BI system with new customers data and their segmentation for the Market Segment.
Feed the CRM system with market data and support the sales team to identify new opportunities and monitor their progress in the CRM system
Travels: occasionally in EMEA for trade shows and customers visits
Master degree in Agronomy, Agricultural Engineering, Marketing or Business Administration
5+ years experience in Marketing and Strategy, preferably in BtoB industries
Good knowledge of Agriculture industry
Skills in quantitative and qualitative analysis and methods
Capacity to synthesize the outcomes of research works and to make recommendations
Good understanding of sales topics
Strong numerical skills and Knowledge of Business finance
Strong Knowledge in Excel and Powerpoint, G Suite is a plus
Advocate for data integrity
Fluent in English
Position TypeFull time
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To ensure fairness and legal compliance in our recruitment processes, only applications received through the online application process will be considered.
IMERYS is an Affirmative Action and Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws.