Marketing Manager (Automation/Supply chain/Logistics/Robotics Background)

Manager Marketing drives and implements all marketing activities to ensure on-brand positioning and awareness across all aspects of the marketing mix, inbound and outbound. The position works with the multiple Sales Managers and co-owns the responsibility of generating leads and assisting in meeting revenue targets. This role will also be responsible for marketing communications, event management & PR.

 

Responsibilities:

 

• Continuously work on exploring business objectives, to gather Insights on Consumer / Trade / Influencer via continuous in-touch programs to assess local needs and enable implementation in organization


• Create and maintain database of existing and potential customers and draft periodic communication materials for them


• Assist in generating, nurturing, developing and qualifying leads as part of the key Database Marketing activity to be passed on to sales teams and increase the sales funnel on a continuous basis for various geographies across the globe


• Participate in all ATL / BTL activities that need to be undertaken by the company to reach out to the right target audience


• The candidate will be responsible to negotiate with and manage stakeholders/ suppliers to ensure that the marketing team is able to execute all marketing programs within budget and to expectations within the assigned budget


• Identify digital/ social media partners, Create scope of work and to manage the execution of these activities


• Content generation for newsletters, sales & marketing collateral, social media postings etc.


• Participate & execute the ideas/ plans of trade shows, seminars etc.

 

 

Requirements:

 

• Minimum 3-5 years experience in enterprise marketing including assisting in lead generation, market research and marketing insights


• Strong experience in PR & media relations and in digital marketing


• Excellent communication, creative and organizational skills


• Strong presentation and analytical skills


• Demonstrated ability to find common grounds with others and build relationships quickly


• Graduate/ Masters or any other equivalent qualification in marketing is required


• Experience in Logistics and Supply chain Industry would be preferred