Marketing Manager - Content & Growth - Remote DACH

Enghouse (Leipzig SN, Deutschland) Vor 26 Tagen veröffentlicht

There is an exciting opportunity to join the Enghouse Interactive Sales & Marketing team and be part of this fast-evolving global organization. Enghouse Interactive is a leading provider of customer experience technology. Our contact center and video collaboration solutions are designed to help businesses maximize the value of their customer interactions using any form of digital or voice communication, making customer experience teams more productive, and leaving more time for proactive customer engagement. Our products include both cloud and premise-based solutions, giving our customers and our partners the alternatives and flexibility they desire.

Enghouse Interactive has thousands of customers worldwide, supported by a global network of partners and more than 1500 staff across the Company’s international operations.

The Team

The Demand Generation team consists of Demand Generation specialists with this role reporting directly to the Demand Generation Leader Central Europe. Demand Generation is one of the company’s key opportunity pipeline generators and as such a high level of collaboration is required between Demand Generation and Sales to ensure the optimal level of growth and retention of sales revenue is achieved.


Role Objective

Together with the team, the Marketing Manager is responsible for diversifying the marketing campaign mix and improving the ROI on our user acquisition and retention campaigns with the help of a data driven approach to our content marketing efforts and a strong understanding of engagement and conversion metrics. 

Responsibilities

  • Lead and nurture content marketing campaigns that drives revenue growth
  • Develop and own the content marketing strategy in collaboration with the Demand Generation leader
  • Develop an editorial calendar broken down by topic, product, go-to market and conversion stage to identify tailored messaging and copy
  • Own and report on the success metrics of our content marketing efforts with an emphasis on SEO and organic reach improvement
  • Report on the SEO KPIs and analyze web traffic to optimize content and user experience
  • Own the website content production from text to multimedia content with a keen understanding of production steps
  • Outline the scope and the timelines of dissemination and distribution channels for existing content 
  • Continuously test, learn and optimize the copy, creatives and the messaging in content created based on A/B Tests

Qualifications

  • Experience in B2B software marketing
  • Extensive experience with CMS tools, Wordpress in particular and web analytics (Google Analytics)
  • Familiarity with Marketo or similar campaign management and marketing automation tools
  • Experience with Audience Building and Segmentation using CRM and Web Analytics tools
  • Organized and analytical team player
  • Experience in online project management tools like Trello
  • Fluent in German

Conditions

This role can be based in our Leipzig office or remote in the DACH region (Germany, Austria, Switzerland). 

To apply for this opportunity, please send your resume in English.

We thank all applicants for their interest; however, only those selected for an interview will be contacted. Enghouse Systems is an equal opportunity employer.

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Marketing Manager - Content & Growth - Remote DACH

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