Indonesia Partner Marketing Manager

Hewlett Packard Enterprise (Jakarta JK, Indonesia) 3 days ago

Hewlett Packard Enterprise (HPE) is an industry leading technology company that enables customers to go further, faster. With the industry’s most comprehensive portfolio, spanning the cloud to the data center to workplace applications, our technology and services help customers around the world make IT more efficient, more productive and more secure.

The HPE Enterprise Marketing team drives business priorities, works with our customers and partners to deliver the best experience through all channels.

We have an exciting opportunity for the Partner Marketing Manager, Indonesia to join the organization. As the Partner Marketing Manager, Indonesia he/she will be managing all aspects of channel marketing (Planning, Execution and Measurement) for the HPE Hybrid IT and Pointnext business units in Indonesia.

Key Responsibilities

  • Engagement

    • Build and maintain engagement with Country Managing Director and various senior stakeholders in the country. Be part of the Country Leadership Team.

    • Build solid marketing plan, share execution details with the Country Leadership Team and seek feedback to further improve the marketing execution

    • Drive alignment in the country for APAC-driven programs as far as execution is concerned

    • Build and maintain engagement with top channel partners (Distributor, Solution Providers and Service Providers) and provide the necessary support in terms of planning, execution & post-activity MDF claims

    • Plan and execute quarterly campaigns to generate opportunities and accelerate pipelines for Hybrid IT and Pointnext business in the country through multiple tactics including virtual events and telemarketing.

    • Drive high utilization of the marketing budgets and meet the quarterly target for both Marketing Generated Opportunities (MGO) and Marketing Generated Revenue (MGR)

  • Channel Marketing

    • Drive a “Digital First” motion and drive digital demand with strategic partners

    • Execute the global MDF strategy and marketing MDF program requirements

    • Promote & enhance HPE marketing Pro initiative and various digital enablement tools and resources available to partners

    • Enable partners with content, campaigns, learning opportunities and digital tools

    • Plan and execute co-marketing campaigns, lead MDF planning and drive Joint Marketing Plan (JMP) with top channel partners (Distributor, Solution Provider and Service Provider) and align planned activities with BU & Marketing Priorities & Global partner MDF requirements

    • Collaborate with in-country Marketing Services Agency (MSA) to plan & execute syndicated marketing programs with a digital first approach

    • Drive high utilization of MDF on half-yearly basis

    • Meet the quarterly target for both Marketing Generated Opportunities (MGO) and Marketing Generated Revenue (MGR)

    • Meet the Marketing vs Non-Marketing mix and Digital Mix

    • Execute a strategic activation plan to drive partner awareness and participation and accountable for marketing ROI derived from MDF investments

    • Lead strategic partner engagement initiatives Support E2E support for operational processes

    • Lead with Data, analytics & insights

Education and Experience Required:

  • Bachelor in Marketing/ Business or related field

  • Possess 6 of years marketing experience with a minimum of 3 years in Channel Marketing

  • Prior partner sales or channel experience in the IT Infrastructure industry will be a plus

Knowledge and Skills Required:

  • Good understanding of channel structures and channel sales dynamics

  • In-depth knowledge of marketing principles, practices, tactics and tools

  • Experience in developing and driving strong outcome oriented relationships with partners, especially utilizing MDF programs

  • Excellent written/oral communications and analytical skills

  • Strong interpersonal skills; ability to thrive in matrix environments and work effectively within virtual teams

  • Strong negotiation and influencing skills

  • Ability to interface effectively with different levels of management and functional stakeholders including Finance, procurement and related functions


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