Job Description

About Us
Leica Biosystems is a global leader in workflow solutions and automation. As the only company to own the workflow from biopsy to diagnosis, we are uniquely positioned to break down the barriers between each of these steps.  Our mission of “Advancing Cancer Diagnostics, Improving Lives” is at the heart of our corporate culture. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. The company is represented in over 100 countries. It has manufacturing facilities in 9 countries, sales and service organizations in 19 countries, and an international network of dealers. The company is headquartered in Nussloch, Germany. Visit LeicaBiosystems.com  for more information.

Leica Biosystems is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

All employment offers are contingent upon successful completion of our pre-employment drug screening and background/criminal check.
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Description

The Marketing Manager - Canada will be responsible for managing the sales in Canada for all LBS products. He/She will manage the Advanced Staining, Core Histology and Digital Pathology product lines for all of Canada. He/she will be held responsible for developing and executing the go-to-market strategy for Leica’s Clinical and Life Sciences segments including pricing strategy, segmentation and market trends.  He/she will serve as a conduit between the Canadian Sales Team, Americas SU marketing team and support business development initiatives led by the global product marketing teams. This person will report to the Country Manager, Canada directly and to SU Marketing Team Leadership indirectly.  

  • Portfolio Management
  • Maintain ownership and oversight of all the LBS Product lines including consumables, antibodies and Instruments for Advanced Staining, Core Histology and Pathology Imaging. Drive activity to achieve revenue growth and margin targets 
  • Monitor sales, placements of the instruments and provide forecasts to support funnel activities
  • Manage the segmentation and messaging unique to Canada and the purchasing of their customers.  Provide strategy and ROI for products currently not registered in Canada.
  • Serve as liaison for all relevant activities within the SU to ensure the Sales Team is up to date on all latest knowledge, programs and initiatives
  • Business Development, Strategy
  • Own the go-to-market strategy plan for Canada in close collaboration with the NA SU marketing and the global business units (BU)  
  • Develop pricing strategies designed to achieve margin and revenue targets for new and existing products
  • Conduct business strategy activities to include total available market, market share, segmentation, competitive analysis and product positioning for the Canadian market and leverages synergies where applicable
  • Collaborate with the BU on product road-mapping, new product development, and product management activities, product launch and lifecycle management as it pertains to Canada
  • Identify new technology development with external suppliers 
  • Marketing 
  • Develop marketing campaigns, tools, and training programs aimed to drive increased market share and visibility for internal, external stakeholders.   
  • Lead Voice of Customer activities to capture product reception and validate new marketing opportunities
  • Work with global marketing to drive advertising and promotions which may include close articulations with a third-party vendor
 

Qualifications

Required Education, Experience, Skills

Education:  

  • BSc. in Science or B. Comm Business. MBA an asset.

Experience/Skills: 

  • Minimum five years of experience in commercial marketing, product management, Sales or consulting in the life sciences, diagnostics industry 
  • Understanding of the diagnostics industry – IHC, ISH, (F)ISH, and translational diagnostic
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