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Marketing Manager - Life Instyle

Reed Elsevier
Sydney, NSW
22 days ago: Reed Elsevier

Job Description

About Us:


Reed Exhibitions (RX) is the world leader in creating high profile, targeted industry events where buyers and suppliers come together to do business.


We support a creative open and fun culture without exception. Careers with us are built on passion and the unwavering desire to make all the things we do BETTER. This isn't just about the status quo, meeting deadlines, or hitting targets – you need to do that too – but this is absolutely about delivering the best for our customers.


The Opportunity:


We are seeking a passionate and driven Marketing Manager to join our Sydney based team. Working as the marketing lead (and key influencer) for our Life Instyle portfolio - an established brand known for its high-quality creative concepts and discerning audience.  


You will be responsible for leading the marketing strategy, and ensuring it’s execution to deliver key business outcomes. Liaising closely with the Exhibition Director and the Sales Manager, you will lead the marketing team in creating purposeful campaigns designed to increase participation and attendance numbers at our market leading events.


Key Responsibilities:

  • Audience research – qualitative and quantitative
  • Brand management
  • Strategy Development and Execution
  • Website Management, including search engine optimisation, content creation and traffic analysis
  • Community Management, including running several social media channels
  • Digital and traditional advertising
  • Reporting on campaign metrics, KPI’s and ROI
  • Negotiating and managing partnerships for maximum return
  • External agency management – PR, Creative, Digital, etc.
  • Budget Management
  • Managing a Marketing Coordinator in campaign execution

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About You:


You have a minimum of five year’s marketing experience with a bachelor’s degree in marketing (or similar qualification).  You are a strategic thinker with a strong focus on growth.  You understand marketing attribution and can demonstrate your ability to develop, analyse and improve campaigns in a quick and agile manner.


You have demonstrable knowledge of matching product to market and you understand the importance of effective execution on success.


You are a driven, collaborative and hardworking individual, who relishes working in a fast-paced environment.


Experience in Google Analytics, Oracle Eloqua, Adobe Experience Manager and Salesforce desirable but not essential.


What’s on offer?


Join our dynamic team full of passionate people. We may work hard to produce AMAZING shows but we have fun doing it!


You will also have:

  • The opportunity to go onsite to our industry leading exhibitions and events
  • Competitive remuneration and incentive structure with a base salary between $75K - $90K – depending on skills and experience.
  • Training and development opportunities as well as ongoing support to ensure you hit your full potential
  • Career progression – we are strong believers in developing great talent and finding opportunities where individuals can grow with us
  • Social functions, reward & recognition programs and access to some amazing benefits including corporate health insurance, optical assistance & corporate gym discounts (just to name a few)

Please note, only shortlisted candidates will be contacted. We thank you for your interest in this role.


#LI-POST


About Us: Reed Exhibitions (RX) is the world leader in creating high profile, targeted industry events where buyers and suppliers come together to do business. We support a creative open and fun culture without exception. Careers with us are built on passion and the unwavering desire to make all the things we do BETTER. This isnt just about the status quo, meeting deadlines, or hitting targets – you need to do that too – but this is absolutely about delivering the best for our customers. The Opportunity: We are seeking a passionate and driven Marketing Manager to join our Sydney based...

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