Marketing Specialist - Salesforce / CRM Marketing Specialist - Salesforce / CRM Paris, FR Nov 14, 2020

SCOR (Paris, France) Publié il y a 12 jours

     EMEA     

Paris France (FR) 

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Marketing Specialist - Salesforce / CRM 

Permanent 

Marketing & Sales 

          About SCOR         

SCOR, the 4th largest reinsurer in the world, provides insurance companies with a diversified and innovative range of solutions and services to control and manage risk. Using its experience and expertise, “ The Art & Science of Risk ”, SCOR provides cutting-edge financial solutions, analytics tools and services in all areas related to risk – in Life & Health insurance as well as in P&C insurance. Our specialist teams operate in over 120 countries, developing value added and innovative products and services and making long-term commitments to their clients, namely insurers and large corporations.
SCOR's aim, as an independent global reinsurance company, is to develop its Life and P&C business lines, to provide its clients with a broad range of innovative reinsurance solutions and to pursue an underwriting policy founded on profitability, supported by effective risk management and a prudent investment policy, in order to offer its clients an optimum level of security, to create value for its shareholders, and to contribute to the welfare and resilience of Society by helping to protect insureds against the risks they face.

SCOR Global Life ranks among the top four Life reinsurers in the world. Its expert teams have been providing clients with superior reinsurance products and services for over 40 years and its strategy is based on building for impact and long-term sustainable value with its clients throughout the world. By providing solutions to address Life insurers' financial and risk management needs and thus contributing to the success of their business, the Life division endeavors to be its clients' Life reinsurer of choice .

As part of SCOR Group’s new strategic plan “Quantum Leap”, one of SCOR Global Life’s key objectives is to build the future of life insurance with clients, by embracing new technologies all while developing innovative offerings to strengthen our value proposition and design a seamless and digital customer experience.

In this context, key objectives of SGL’s Client Strategy and Marketing Team are as follows:

  1. Communicate externally on the capabilities and topics where our clients expect us to bring value and develop content to showcase our expertise
  2. Help markets create regular and relevant touchpoints with their clients all while offering a seamless experience thanks to our marketing tools (e.g. Salesforce, Pardot)
  3. Develop a strong understanding of who our clients are and how they perceive SCOR through analytics from email campaigns and yearly surveys
  4. Animate a community of business developers and marketers to share best practices in client management as well as knowledge and experiences from client projects, initiatives
  5. Manage the client segmentation process to prioritize efforts on the most promising client accounts

Job Summary

SCOR Global Life started to implement Salesforce 3 years ago, with the ambition to revolutionize its go to market and client management approach. Since then the Client Strategy and Marketing team has accumulated a strong track record of effective campaigns across all SCOR Global Life’s global markets. Key responsibility of the operational marketing assistant will be to continue that move towards superior client experience, acting as an expert for the local teams in need of guidance to manage their clients accounts in Salesforce and of marketing campaign solutions to solve their business needs.

Key duties and responsibilities

  • Support the markets in their daily marketing effort by advising them in their marketing campaigns for their publications, events, webinars etc.
  • Engage with the markets to foster the usage of the CRM functionalities of Salesforce, collect their needs, orchestrate the changes and provide guidance on how they should use the CRM to increase client centricity.
  • Supervise Salesforce campaigns and ensure the flawless and timely execution of marketing campaigns
  • Work with market teams towards constantly improving data quality on Salesforce
  • Make sure that we use our existing tools to the maximum of their potential
  • Proactively connect with teams and SCOR Global Life’s marketing community to train them on how to best use those tools
  • Support and accompany the market teams in the use of the Campus website to foster trainings worldwide
  • Manage and train the intern of the team on all operational marketing activities
  • Work with the Strategic Marketing Manager to explore and propose new tools and solutions that help us decentralize marketing activities from the division and give more ownership to market teams
  • Contribute to build the future of marketing at SCOR Global Life, by automating actions that are currently handled manually. For example, one of the areas of focus will be to build engagement programs in Pardot
  • Build a digital client experience roadmap, aiming to digitalize key steps of our touchpoints with clients in the medium/ long term
  • Leverage data-driven marketing solutions to help markets know their clients better and what are their needs (leveraging for example Google Analytics)
  • Prepare regular reporting on the external communication and marketing activity of the division in various formats and for various stakeholders

Required experience & competencies

Essential

  • At least 3 years of experience in the same field.
  • Expert with Salesforce or other CRM tools.
  • Expert in usage of the Pardot Salesforce tool or any other marketing automation system
  • Strong track record of engaging with sales teams across geographies and cultures, preferably with (re)insurance industry experience
  • Excellent written and oral English level

Required

  • Impeccable project management skills
  • Constant attention to details
  • Good relationship skills and ability to convince stakeholders across the organization’s hierarchy
  • Understanding of Digital Marketing Techniques and Tools
  • Experience with Social Media platform and interaction with Salesforce CRM databases
  • Proficiency in Excel (VBA skills would be a plus)

Personal Competencies

  • High level of energy and drive
  • Open-minded, reliable, pro-active, constructive and supportive, team-playing attitude
  • Patience and strong teaching skills
  • Curiosity and desire to learn, especially from the content developed by SCOR Global Life and competitors, as well as on marketing-related topics
  • Can-do attitude, perseverance to follow strategic objectives whilst capable of changing tactics as needed
  • Capacity to multi-task and deal with different cultures as the position involves working with markets across the globe

Required Education

  • Master degree in Business or Marketing.

Marketing Specialist - Salesforce / CRM Marketing Specialist - Salesforce / CRM Paris, FR Nov 14, 2020

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