Field Marketing Manager

Toucan Toco (Paris, France) Publié il y a 4 jours
What if you were the cornerstone of the pipeline generation in France for a high-growth Data scale-up? We are looking for a Field Marketing Manager, to join a team of 6 Marketing Acquisition experts: Field, Digital, Paid & SEO. You report directly to the Head of Marketing - Florent Verney Joining us on this amazing project implies that : You are in charge of the demand generation plan in France, our biggest Market. You drive it through the following channels, including but not limited to webinars, events, strategic partners (Media /lead generation), email campaigns and more to produce high quality leads while operating within budget, 400k€ in 2021. YOUR MISSIONS You build and roll-out an annual marketing plan to generate leads & support business in France. Campaign management (33%) Your goal: build a strong and consitent marketing plan to create an on-going flow of opportunities You create, coordinate and deliver marketing campaigns across digital & events channels You organise co-marketing actions with strategic partners (i.e. webinars, ebooks) You implement lead generation campaigns with digital providers (media sites, leadgen etc.) You leverage and adapt the assets of these campaigns (landing pages, content, banners, whitepapers etc.) You work closely with Sales and SDR to constantly improve alignment with revenue goals and efficiency Creation of the best performing content (33%) Your goal: increase prospects' engagement & conversion ratios thanks to best-in-class copywriting You collaborate with Product Marketing, Content Marketing and Sales to create copy and customized messaging Craft copys tailored for specific personas (i.e. CIOs, BI Managers), to boost use cases or for ABM campaigns (Account-based-Marketing). Data-driven & creative marketing tactics (33%) Your goal: find the perfect marketing investment strategy and focus on key channels to accelerate pipeline Track, monitor, score and report campaigns on our marketing platform, Hubspot Use data to identify new opportunities: multi-channel campaigns, vertical content, and product content Work in pair with the Digital Marketing Manager to test new creative formats and boost results YOUR BENEFITS Existing Track Record & clear accoutability for our Biggest Market, Large Budget Perfect timing to make a place for yourself in a growing organization with proven product-market-fit, strong traction and solid customer base You get strong support from Digital, Branding and Product Marketing. Best-in-class tools to organize, track, monitor, score and report: Hubspot, BrightTalk, Salesforce. You are very autonomous, your initiatives are greatly encouraged Direction to grow: the role can expand to a broader Field Marketing position on the European territory. SPHERE A Caring, Healthy and Simple Environment Collaboration between teams is not a false promise but a reality. Attractive package: Fixed & Variable Individual and Collective, Concrete mutual insurance company The icing on the cake: Spotify Premium, Bike compensation and we'll let you choose your equipment to work in the best conditions!

Field Marketing Manager

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