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Global Customer Marketing Manager (Lead Customer Marketing Specialist) (HRD108106)
The future is what you make it.
When you join Honeywell, you become a member
of our global team of thinkers, innovators, dreamers and doers who make the things that make the future.
changing the way we fly, fueling jets in an eco-friendly way, keeping buildings smart and safe and even making it possible
to breathe on Mars.
Working at Honeywell isn't just about developing cool things. That's why all of our employees
enjoy access to dynamic career opportunities across different fields and industries.
Are you ready to help us make
The Customer Marketing Manager is responsible for leading and directing product marketing related activities
within their business and/or product line. At Honeywell, the customer marketing manager owns the commercial success of a product,
from launch planning and execution to on-going marketing initiatives. The successful candidate will work closely with offering
management, manufacturing and sourcing, internal senior executives, the field sales organization, key business partners and
the senior management team to maximize the growth, development and return on investment of the organization's product portfolio
today and in the future.
*Ability to travel up to 25%
Strategy & Planning
with sales and product management to become an expert on the product, application, and customers, and develops world-class
product commercialization plans.
• Frequently contributes information and ideas to the strategy formulation
process and to the production of marketing plans and budgets
• Own the product commercial process including:
launch planning and execution, development of collateral, demand generation strategies, sales enablement, customer personas
and decision making journeys, customer needs and willingness to pay; product positioning linked to distinctive understanding
of competitive offerings and value.
Commercialization and Revenue
• Drives strong economic
results and owns revenue generation for specified products
• Works with offering management, manufacturing,
training, and sales to ensure system and sales readiness to support launch efforts and revenue attainment.
Conducts on-going VOC to drive improvements in product and commercial outcomes
• Works closely with field marketing
to create meaningful demand generation campaigns to drive pipeline opportunities
• Creates high level account
plans, vertical market and application plans to ensure commercial success in core and non-core markets
Commercial & Brand Management
• Ability to communicate the value of the offering in customer centric terms to cause
customer to choose Honeywell offerings based on value delivered
• Strong VOC skill set and ability... meaningful
VOC driven to important implications
• Strong knowledge of how to drive value propositions into compelling
customer pitches that result in customer orders
• Classic product/services management. Understand and manage
product/services life cycles, profitability, demand planning, new product/services development ideation and process management,
• Demonstrate understanding of end-to-end role of customer marketing in context of dynamic
competitive environment; Owns the product revenue performance and drives positive results
• Integrate businesses
into decision making; Product team delivers on customer needs on time and budget
• Assist or contribute to
the creation and building of brands; Assist in the brand management; Manage competitive brands
works with Marcom to effectively promote and advertise brands
The successful candidate
will be expected to be a high-energy, creative and resourceful self-starter who demonstrates leadership skills and instincts.
He/she is highly intelligent and enthusiastic with a commitment to excellence. In terms of personal competencies, the successful
candidate must be a hands-on person who possesses the best combination of strategic thinking and drive to achieve tangible
business results. The candidates must be able to balance theoretical thought with practical. In addition, he/she should possess
the following competencies:
Strategic Marketing Skills : Understanding and experience with the ability
to practically apply to their product line. Must link strategies to financial results.
Leadership: A confident, mature person with the ability to connect with others. Ability to lead projects and teams that successfully achieve
milestones and complete deliverables.
Results-Oriented: A driver who possesses the ability to take
actions and implement effective solutions in a timely manner
Problem Solver: A creative yet pragmatic
problem solver. Methodical and hands-on as well as detail-oriented
Analytical Thinking and Decision-Making: A "conceptualizer" of enterprise and market trends/issues who can then integrate that thinking into marketing and business
strategies. Decisive and logical at thoroughly evaluating issues. Excellent planning, execution and project-management skills.
Teamwork and Interpersonal Skills: A team player and builder, receptive to ideas from others. Shares
information and keeps team members and partners informed. Works effectively with others to identify and resolve issues. Excellent
interpersonal skills and an ability to interact successfully with a diverse work force.
Ethics: Highest level of professional integrity and honesty as well as personal credibility.
YOU MUST HAVE:
• Minimum of 4 to 6 years' experience in product marketing or product management in a b2b or b2c environment
• Minimum of 3 years experience with product launch planning and execution. Experience with both hardware and software
commercialization is strongly preferred
• An undergraduate degree in an analytical(e.g. economics, math, engineering,
etc...) business, or technical discipline is required.
• Experience in gas detection,
industrial (Oil and gas, Chemical, etc) environments, or wireless technology
• The successful candidate must
possess proven marketing strategic, analytical and implementation skills.
• An MBA is highly desirable (top-tier