Product Marketing Specialist - Software (m/f/d)

As one of the world’s leading analytical instrumentation companies, Bruker covers a broad spectrum of advanced solutions in all fields of research and development. All our systems and instruments are designed to improve safety of products, accelerate time to market and support industries in successfully enhancing quality of life. We have been driving innovation in analytical instrumentation for 50 years now. Today, worldwide more than 6,000 employees are working on this permanent challenge, at over 90 locations on all continents.

Bruker BioSpin as part of Bruker Group is the market leader in magnetic resonance spectroscopy instruments including nuclear magnetic resonance (NMR), electron paramagnetic resonance (EPR) and preclinical magnetic resonance imaging (MRI). In addition, Bruker is also the leading manufacturer of superconductor magnets and ultra-high-field magnets for NMR and MRI solutions.

Currently looking for:

a Product Marketing Specialist – Software (m/f/d)

• Responsible for clearly communicating main product line related aspects (‘why,’ ‘what’ and ‘when’) to the marketplace
• Ensure consistent positioning and messaging across channels
• Work with cross-functional partners to define
• Value propositions and messaging
• Product launch campaigns: training, release, and end of life
• Go to market strategy
• Design of marketing planner incl. conference planner
• Marketing KPI analysis and planner revisions
• Marketing competition analysis
• Design targeted sales and accounts program
• Channel partner marketing management
• Updating software web pages
• Webinars/Seminars preparation and support
• Sales enablement tools & customer-facing presentations
• Translating technical scientific concepts into marketable language
• Internal sales trainings
• Member of global marketing function

• Has a deep understanding of Go-to-market and segment oriented marketing objectives
• Experience working with customers in the life science or medical device segment
• Demonstration of successful launches of new products, marketing programs and technologies into the market
• Experience in product marketing in a B2B or life science technology environment
• Experience with software marketing
• 6+ years of life science commercial experience
• MBA or other advanced degree preferred
• Comfortable with numbers, excel, and being able to think analytically
• Deep understanding of analytical instrument product portfolio
• Strong communicator and can work cross divisions and functions
• English language : fluent or native

Contact

Do you like being on the forefront of technology? Then we are looking forward to receiving your complete online application through our website.

Please note that we only accept online applications and therefore take into account documents in paper or e-mail form, but no longer process them. Your online application works quite simply and is for you as well as us, the fastest way to success. Your attachments, such as CV and cover letter, can be conveniently uploaded in all common formats with a maximum of 5 MB per attachment. Thank you very much!